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Out of Home advertising case studies

OOH campaigns proven to drive real-world impact

Scale, visibility and measurable results

Inspirational OOH campaigns

Out of Home advertising delivers real-world impact at scale, reaching audiences in the moments that matter. Across roadside billboards, retail environments, rail and digital Out of Home (DOOH), brands use OOH to build awareness, drive footfall and achieve measurable results.

Explore a range of campaigns showcasing how OOH performs across different sectors, budgets and formats - including classic billboard campaigns and digital Out of Home advertising.

Building with illuminated billboards advertising the movie Avatar: Fire and Ash along a busy street with blurred moving cars at dusk.
Impact you can measure

OOH campaigns that deliver results

From brand awareness to sales uplift, these campaigns show how Out of Home advertising drives measurable impact across different audiences, formats and objectives.

Multi-channel
Retail

Primark X Grazia

4 Bauer Media channels used

The first Bauer Media partnership uniting Grazia’s editorial storytelling with nationwide outdoor amplification.

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Programmatic
FMCG
Bus stop advertisement at night showing Heinz Cream of Tomato Soup can and a bowl of tomato soup with a spoon.

Heinz

+4.2% sales uplift

Targeted OOH aligned with cold weather moments to drive real-world sales.

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Dominating the high street

Aldi Roadblock

Aldi used a nationwide DOOH roadblock to take over premium screens during peak commuting hours, creating a high-impact moment across UK high streets.

By synchronising messaging across multiple locations and formats, the campaign demonstrates how brands can own key moments at scale with OOH.

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Creative that cuts through

Great OOH creative works in seconds. These campaigns show how bold ideas and simple execution capture attention and drive real-world impact.

Roadblock
FMCG

Aperol

A nationwide roadblock turning cities orange, creating an unmissable moment to celebrate the brand.

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Urban sidewalk with pedestrians walking near bus stops displaying Aperol Spritz advertisements on digital panels.
Behavioural change
Public sector

Transport For West Midlands

A bold, people-first campaign reframing bus travel through real-life moments and striking visuals.

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Bus shelter advertisement showing a smiling couple inside a bus with text promoting West Midlands Bus service.
Programmatic
FMCG

Magners

A data-led OOH campaign using weather and location to deliver timely, relevant messaging at scale.

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Roadside billboard showing Magners Irish Cider with a glass of cider and yellow background.
Roadblock
Entertainment

Disney

A high-impact DOOH takeover timed to peak festive travel, driving anticipation for a major film release.

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Building with illuminated billboards advertising the movie Avatar: Fire and Ash along a busy street with blurred moving cars at dusk.
Experiential
Retail

JD Sports

A high-energy OOH campaign built around a live running experience, creating a bold, city-wide moment.

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Interior of a shopping mall with people walking and a large digital advertisement featuring a runner's legs and shoes with the text 'WE RUN THIS CITY'.
Proximity targeting
FMCG

Albert Bartlett

A targeted roadside OOH campaign reaching shoppers at key moments on their journey to store.

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Digital billboard on a black building displaying an Albert Bartlett advertisement with a man in a kitchen and the text 'Bring out your best side'.
A Platform for Good

Using OOH to drive positive impact

Alongside commercial campaigns, we use our platforms to support charities and communities across the UK. By giving impactful messages the visibility they deserve, OOH can raise awareness, change perceptions and drive meaningful action at scale.

From national campaigns to local initiatives, we work with organisations such as Andy’s Man Club to help important messages reach the audiences who need them most, using the power of OOH to create real world impact.

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20,000+
additional website visits during the campaign

Source: Andy's Man Club

(no other active campaigns).

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If you haven’t found the case study you need, get in touch. We’ll share relevant examples that match your objectives, audience and sector.

Out of Home advertising FAQs

OOH advertising is effective because it reaches large audiences in high-impact environments. With formats placed in busy locations and the ability to use data and programmatic targeting, OOH drives strong brand awareness, recall and measurable outcomes such as footfall and sales.
OOH campaigns can be measured using a range of methods, including footfall attribution, brand uplift studies, mobile location data and sales analysis. Programmatic DOOH campaigns also provide real-time reporting and optimisation.
Yes, whether you're an experienced OOH advertiser or new to Out of Home, campaigns can be tailored to suit different budgets, locations and objectives. OOH is a flexible channel that helps businesses of all sizes build awareness, reach local audiences and drive real-world results.
Successful OOH campaigns combine strong creative, smart planning and the right formats. Clear messaging, bold design and contextual relevance all help campaigns capture attention and drive results.
OOH case studies show how brands use different formats, locations and creative approaches to achieve specific objectives. They provide real-world examples of what works, helping you understand how to plan more effective campaigns and apply similar strategies to your own activity.
OOH is used across a wide range of industries, including retail, entertainment, FMCG, travel and public sector campaigns. These case studies demonstrate how different sectors use OOH to drive awareness, footfall and engagement.
OOH campaigns can deliver a range of outcomes, including increased brand awareness, higher footfall, improved search activity and measurable sales uplift. The case studies on this page highlight how different brands achieve these results using OOH.
Reviewing case studies helps you understand which formats, locations and creative approaches work best for different objectives. They can inform your media planning and help you build campaigns that are both effective and efficient.

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