Bauer Media Outdoor worked in partnership with Posterscope to plan and deliver a data-led Out of Home campaign across bus shelters, roadside billboards and digital Out of Home (DOOH). Focused on driving both awareness and sales, the campaign used real-time weather triggers to optimise delivery and ensure every impression worked harder, aligning messaging with consumer mindset and seasonal behaviour.

The campaign boosted brand visibility through targeted roadside billboards and digital out of home (DOOH) formats across the UK, selecting high-impact locations to maximise reach and effectiveness. By combining contextual targeting with a strong national presence, Heinz reinforced its positioning as a go-to comfort food during colder weather.

Heinz achieved a 2.5 percent uplift in sales during the campaign period, with the strongest performance seen in areas where multiple formats worked together, delivering a 4.2 percent increase. The campaign demonstrates how programmatic digital out of home can drive measurable results by connecting brands with audiences at the most relevant moments.