Understanding great Out of Home advertising starts here
Learn from industry experts how to craft Out of Home campaigns that genuinely cut through the noise, completely free.
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Learn how to create Out of Home campaigns that get seen, remembered and drives action
Out of Home is one of the most powerful creative channels in advertising. But crafting a great OOH campaign takes more than just putting a poster in the right place.
Powerful Posters University is a free on-demand course designed to help you understand what makes great OOH campaigns effective. Across a series of modules, you’ll learn the fundamentals of the channel, how to craft memorable creatives, why inclusive planning matters, and how standout special build executions can take campaigns beyond the ordinary.
Whether you’re completely new to OOH or looking to sharpen your craft, this course will give you practical guidance, expert thinking and plenty of inspiration to help you create posters that work harder.
Meet your experts
Explore the experts that will support you throughout your time on the course.
Ben Hope
As the driving force behind Bauer Media Outdoor’s Powerful Posters series, Ben brings more than 10 years’ experience in the advertising industry, with a background spanning, creative and animation.
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Dan Dawson
Dan Dawson has led talented teams to create award-winning campaigns in Out of Home and wider marketing channels. His work has supported global brands including Coca-Cola, Nike, PepsiCo, Nissan, Google, Apple, Disney and Proximo.
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Holly Williams
Holly Williams brings a wealth of experience in Out of Home, helping brands show up in exciting, creative and effective ways. As an Account Director, she understands what it takes to get the foundations right – from planning considerations to creative principles that help campaigns get noticed.Retail Group Head
Lindsay Rapacchi
Lindsay brings over 20 years of experience in media, with much of his career focused on Out of Home. Known for making complex marketing theory feel clear, useful and actionable, he leads research that shapes strategy, supports client growth and champions the power of brand-led marketing.
Caroline Forbes
Caroline Forbes is a highly experienced leader in the Out of Home advertising industry. As Head of Sales for Out of Home Agencies, she works closely with agency partners to support effective campaigns and drive business growth and is passionate about building a more inclusive advertising industry.
David Hill
With over eight years’ experience across marketing and advertising, David specialises in creative ideation, campaign production and creative management. His work focuses on bringing bold ideas to life and helping brands go beyond the expected.
Building blocks of Out of Home
Before you craft for this channel, you need to understand how people experience it. This module covers the essentials – what makes a brilliant poster design, understanding the importance of context, and the power of digital Out of Home.
MemOOHries are made of this
Ever wondered why some Out of Home ads stick in people’s minds longer than others? In this module, you’ll explore the role of Distinctive Brand Assets, what really captures attention and insights that will help you craft campaigns that stay with audiences long after they’ve seen them.
OOH – The Inclusive Channel
Inclusive planning matters – ethically, creatively and commercially. This module explores why thinking should be part of every brand’s approach to OOH. You’ll look at how campaigns can connect with broader audiences, reflect the real world more meaningfully and deliver stronger results.
OOH beyond the ordinary
Special builds can take a campaign to a whole other level. This module looks at how brands can be surprising in outdoor by using special builds. Through best-in-class examples, you’ll see how OOH can go beyond standard formats to create moments of surprise – a key element in gaining attention.
Frequently asked questions
If your question isn’t below, please get in touch and will be happy to help.
Powerful Posters University is a free online course designed by Bauer Media Outdoor to provide guidance on how to craft memorable, effective posters.
This is a self-paced course and can be completed in your own time. You’ll also receive a weekly reminder to help keep you on track.
Nothing – it's completely free.
No prior OOH experience is needed. The course stands with the fundamentals of crafting for OOH before moving into creative effectiveness, planning inclusively and using special builds.
If you have any questions, please get in touch with the team at getintouch-uk@bauermediaoutdoor.com
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Make OOH that people remember.
Four modules. Industry experts. Completely free. Enrol in under a minute.