Andy's Man Club case study
Raising awareness with Out of Home
Andy’s Man Club is a leading UK men’s mental health charity, providing free, safe spaces for men to talk and support each other. Focused on tackling stigma and preventing suicide, the organisation plays a vital role in encouraging men to open up and seek help.
Andy's Man Club
See how Andy’s Man Club used Out of Home advertising to raise awareness, challenge stigma and encourage more men to open up and seek support.
Campaign
To raise awareness of men’s mental health, Andy’s Man Club launched the Life May Be Tough campaign across digital Out of Home formats nationwide. The campaign aimed to reach men at scale with a powerful and supportive message.
Strategy
Using high impact digital screens in key environments, the campaign delivered simple, bold creative designed to resonate with audiences in real world moments. This approach ensured the message stood out and encouraged those in need to take action.
Results
The campaign drove strong engagement, delivering over 20,000 additional website visits during the campaign period, highlighting the effectiveness of OOH in raising awareness and prompting meaningful action at scale.
Our partnership with Bauer Media Outdoor has undoubtedly been one of the most significant moments for ANDYSMANCLUB in its near 9-year history.
It is continuing to have a profound impact, with daily enquiries from members of the public in towns where one of our groups has yet to be set up asking if they can help us in our mission.
Lucas Whitehead | Head of Partnerships & Marketing | Andy's Man Club
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