Disney case study
Owning festive moments with DOOH
Disney is a global leader in entertainment, known for creating world class storytelling that captures audiences across generations. With blockbuster releases and cultural moments, Disney consistently brings cinematic experiences to life, building anticipation and excitement at scale.
Avatar: Fire and Ash
Watch how Disney dominated Out of Home screens across the UK with consecutive roadblocks, reaching audiences at scale during peak festive moments.
Campaign
To promote Avatar Fire and Ash, Disney launched a nationwide DOOH roadblock campaign designed to dominate key moments in the lead up to Christmas. Running across consecutive days, the campaign aligned with peak travel and shopping periods to maximise visibility and impact.
Strategy
The campaign took over screens during Frantic Friday and Super Saturday, targeting high traffic time slots to reach audiences when they were out shopping and travelling. This strategic timing ensured strong reach and reinforced anticipation for the film during a highly competitive period.
Results
By leveraging high impact DOOH roadblocks alongside audio activity, Disney created a coordinated multi channel moment that captured attention nationwide. This approach delivered widespread awareness and ensured the film remained front of mind during the festive season.
Disney Roadblock
Watch how Disney used DOOH Roadblock to dominate screens across the UK during key festive moments.
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