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In today's fragmented media landscape, brands are under constant pressure to create connected campaigns that deliver consistency across channels. Yet many still plan social and digital Out-of-Home (DOOH) separately. That may be a missed opportunity.

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Bauer Media Outdoor and Bournemouth, Christchurch and Poole Council have partnered to introduce two pioneering Milestone ‘All-Timber’ Nest bus shelters on Bournemouth seafront. Located on the Bournemouth seafront, the installation marks the first deployment of the latest Milestone design – which replaces the low carbon concrete bench and planter with timber versions – in the UK.

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New premium digital proposition enables brands to craft and curate campaigns on some of the busiest high streets in cities and towns.

‘Pride is Everything’ is a new multi‑market campaign running across Bauer Media Outdoor’s estate in nine European countries. Co‑created with M&C Saatchi UK’s LGBTQIA+ group ‘PROUD’ and LGBTQ+ communities across Europe, it celebrates the many ways Pride is lived, felt and expressed in everyday life.

Kraft Heinz’s ‘Trigger the Taste’ campaign didn’t just win the GrandPrix at the 2026 Outdoor Media Awards; it also took Gold in Outstanding Poster and Brand Building. Here’s what made the campaign stand out.

Bauer Media Outdoor UK has partnered with GroceryAid to raise awareness of the charity's work and impact across BMO's supermarket digital Out of Home (DOOH) networks: ASDA, Sainsbury’s, and Morrisons

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Bauer Media UK is creating a single London Campus, bringing our Audio, Outdoor, and Publishing teams closer together across two nearby buildings.

Bauer Media Outdoor UK teams up with ANDYSMANCLUB and Kastner London to run a World Cup‑linked Out of Home campaign highlighting that every 90 minutes a person in the UK dies by suicide, three‑quarters of them men. The work promotes ANDYSMANCLUB’s free Monday‑night support groups and its core message that it’s okay for men to talk about their mental health.

David Hill, Executive Producer, explores the increasing role of standout OOH special builds in sparking social conversation and helping brands drive earned media beyond the street.

Colin Horan, FMCG Strategy Partner, explores retail media strategy and makes the case for a bigger role for supermarket DOOH in the media mix.

Summer shifts how and where people drink, intensifying the battle for share of voice. With broad reach across the purchase journey, OOH is ideally placed to capture these summer moments.

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Blue Turaco has launched a bold 55-site digital OOH campaign across Bauer Media Outdoor’s network as part of the Compass scheme, supporting Black‑owned businesses.

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