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RECMA-recognised Outdoor Media Awards return with £150,000 Grand Prix prize and brand-new look. The OMAs celebrate their landmark 20th year with a bold new look and feel that reflects two decades of creativity, innovation, and excellence in Out of Home (OOH) advertising.

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Flagship collaboration will raise awareness, improve CPR readiness, and expand access to life-saving defibrillators across the UK

Q1 may follow the festive rush, but it’s anything but quiet. With events like the January Sales, Valentine’s Day and Mother’s Day, shoppers remain primed to spend. For brands, this creates a valuable window to stay top-of-mind and drive purchase, and OOH plays a key role by combining high visibility with proximity to retail at the moments that matter most.

When the festive season fades, consumer mindsets begin totransition from indulgence to reflection, prioritising health, finances and planning for the year ahead. We share 5 of the ways brands can use Out of Home advertising to reach, connect and resonate with audiences in Q1. 

Bauer Media Outdoor (BMO), leading media owner in Out of Home (OOH) advertising, has been awarded a contract to install and operate a network of 300 digital screens across Morrisons supermarkets nationwide. The rollout, set to commence in Q1 2026, marks a significant expansion of BMO's retail digital Out of Home (DOOH) portfolio and represents Morrisons' first foray into DOOH advertising.

Refined two-tier management structure builds on internal talents, enhances decision-making efficiency, and deepens business alignment for long-term sustainable growth.

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Bauer Media Outdoor becomes headline sponsor for Behind the Billboard podcast.

Smart, sustainable, and passenger-focused shelters to improve connectivity, comfort, and accessibility across the city