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Out of Home, smarter: how AdAstra helps brands show up in real-world moments that matter
AdAstra is Bauer Media Outdoor’s campaign planning tool, built to help brands get more from their OOH campaigns. Our data makes it easy to identify and optimise the most relevant panel locations nationwide, making it easier to plan smarter campaigns that reach more of the right people, at the right time. It’s also the engine behind LaunchPAD, our ad buying platform.

Outdoor ads play passenger on UK eventgoers’ journeys
This new research explores how UK audiences travel for live events and the role Out of Home advertising plays along the way. From commuting routes to city centres and entertainment hotspots, the study reveals how brands can connect with eventgoers at key moments throughout their journeys.

Outdoor Media Awards 2026 welcome entries for 20th year celebration
RECMA-recognised Outdoor Media Awards return with £150,000 Grand Prix prize and brand-new look. The OMAs celebrate their landmark 20th year with a bold new look and feel that reflects two decades of creativity, innovation, and excellence in Out of Home (OOH) advertising.

Fresh starts & big spends: Winning shoppers in Q1
Q1 may follow the festive rush, but it’s anything but quiet. With events like the January Sales, Valentine’s Day and Mother’s Day, shoppers remain primed to spend. For brands, this creates a valuable window to stay top-of-mind and drive purchase, and OOH plays a key role by combining high visibility with proximity to retail at the moments that matter most.




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