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Infrastructure
A Milestone bus shelter sits on a busy road during the day as cars and pedestrians pass by.
March 11, 2026

Campaign for Better Transport and Bauer Media Outdoor UK partner to raise standards for bus infrastructure

Campaign for Better Transport partners with Bauer Media Outdoor to transform local transport networks and connect communities across the country.

Infrastructure
News
Platform for Good
Bauer Media Outdoor and Barnet Council representatives, cutting a green ribbon on a digital screen, for the unveiling of the Living Roof, during the day, on a busy sidewalk as pedestrians pass.
March 11, 2026

Barnet Council installs borough’s first Living Roof Bus in Cricklewood

Barnet Council and Bauer Media Outdoor UK unveil the borough’s first plant-covered Living Roof bus shelter in Cricklewood Broadway.

News
Infrastructure
Bauer Media Outdoor and Colchester representatives at the Colchester Zoo special bus shelter, during the day
March 6, 2026

New bus shelters installed at Colchester Zoo as part of Essex upgrade programme

The shelters mark the latest milestone in Essex County Council’s programme to upgrade bus shelter infrastructure across the county.

News
Campaigns
Pedestrians pass Fulfil advert on a Bauer Media Outdoor screen, during the day in a busy square
March 5, 2026

The superpowers of Out of Home

Why is Out of Home such an impactful media channel?

News
March 4, 2026

Mad//North 2026: why great posters win - and how Guinness is leading the way

At this year’s MadFest North, Bauer Media Outdoor (BMO) challenged the industry to rethink what really makes an outdoor ad work.

News
Research & Insights
February 15, 2026

Out of Home, smarter: how AdAstra helps brands show up in real-world moments that matter

AdAstra is Bauer Media Outdoor’s campaign planning tool, built to help brands get more from their OOH campaigns. Our data makes it easy to identify and optimise the most relevant panel locations nationwide, making it easier to plan smarter campaigns that reach more of the right people, at the right time. It’s also the engine behind LaunchPAD, our ad buying platform.

Research & Insights
News
February 10, 2026

Outdoor ads play passenger on UK eventgoers’ journeys

This new research explores how UK audiences travel for live events and the role Out of Home advertising plays along the way. From commuting routes to city centres and entertainment hotspots, the study reveals how brands can connect with eventgoers at key moments throughout their journeys.

Research & Insights
February 8, 2026

There are lies, damned lies and marketing mix modelling

Why every marketer should learn to question those MMM numbers, not just quote them.

News
Infrastructure
February 4, 2026

Bauer Media Outdoor rebrands Amscreen and adds first-party data to AdAstra as it drives innovation for advertisers

Rebrand marks a major step in BMO’s strategy to accelerate innovation, data capabilities, and sustainable OOH infrastructure.

News
Campaigns
Decorative image
January 22, 2026

Outdoor Media Awards 2026 welcome entries for 20th year celebration

RECMA-recognised Outdoor Media Awards return with £150,000 Grand Prix prize and brand-new look. The OMAs celebrate their landmark 20th year with a bold new look and feel that reflects two decades of creativity, innovation, and excellence in Out of Home (OOH) advertising.

Infrastructure
News
Platform for Good
A communication kiosk on a busy sidewalk as pedestrians and vehicles pass by during the day.
January 14, 2026

Saving more Lives: Bauer Media Group and Resuscitation Council UK announce partnership

Flagship collaboration will raise awareness, improve CPR readiness, and expand access to life-saving defibrillators across the UK

News
Research & Insights
January 7, 2026

Fresh starts & big spends: Winning shoppers in Q1

Q1 may follow the festive rush, but it’s anything but quiet. With events like the January Sales, Valentine’s Day and Mother’s Day, shoppers remain primed to spend. For brands, this creates a valuable window to stay top-of-mind and drive purchase, and OOH plays a key role by combining high visibility with proximity to retail at the moments that matter most.

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