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Colin Horan, FMCG Strategy Partner, explores retail media strategy and makes the case for a bigger role for supermarket DOOH in the media mix.

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Summer shifts how and where people drink, intensifying the battle for share of voice. With broad reach across the purchase journey, OOH is ideally placed to capture these summer moments.

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Blue Turaco has launched a bold 55-site digital OOH campaign across Bauer Media Outdoor’s network as part of the Compass scheme, supporting Black‑owned businesses.

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Research shows OOH primes socialmedia to drive +42% attention, +7% brand uplift and +34% business effects.

Bauer Media Outdoor has released its 2025 ESG Report, marking a year of strong progress following its integration into Bauer Media Group. The report outlines how the business continued to evolve as both a Platform for Brands and a Platform for Good.

The TravelEssex Community Art Competition, run by Bauer Media Outdoor in partnership with Essex County Council, invited children and young people to design artworks for new bus shelters being installed in Chelmsford.

In our new Retail Occasions series, we take a deep dive into how shoppers behave around key moments in the calendar. We spoke to 1,000 UK consumers to understand how they’re preparing for Easter and Father’s Day.

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Campaign for Better Transport partners with Bauer Media Outdoor to transform local transport networks and connect communities across the country.

Barnet Council and Bauer Media Outdoor UK unveil the borough’s first plant-covered Living Roof bus shelter in Cricklewood Broadway.

The shelters mark the latest milestone in Essex County Council’s programme to upgrade bus shelter infrastructure across the county.

Why is Out of Home such an impactful media channel?

At this year’s MadFest North, Bauer Media Outdoor (BMO) challenged the industry to rethink what really makes an outdoor ad work.