Aperol case study
Owning key summer moments Out of Home
Aperol is synonymous with summer, known for its iconic Aperol Spritz and vibrant Italian heritage. Celebrated for bringing people together, the brand has become a staple of social occasions, delivering refreshing, feel good moments that capture the spirit of sunny days and shared experiences.
Summer of Spritz
See how Aspall used Out of Home advertising to build brand awareness, connect with audiences in key moments and drive measurable results.
Campaign
To celebrate National Spritz Day, Aperol launched a nationwide DOOH roadblock designed to share the joy and create a standout brand moment. The campaign took over thousands of screens across the UK during peak early evening hours, ensuring maximum visibility and impact
Strategy
Running from 5pm to 6pm, the campaign achieved 100 percent share of voice across a mix of high impact formats, including Adshel Live, Billboard Live and Storm. This coordinated takeover allowed Aperol to dominate key locations and capture audience attention at scale
Results
With bold, attention grabbing creative, Aperol painted towns orange and encouraged audiences to celebrate with a Spritz. The campaign helped cement the brand’s position as a market leader, making National Spritz Day a memorable and widely shared moment
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