New to Out of Home

Outdoor advertising

What is Out of Home advertising?

We see it everywhere — on our way to work, in city centres, shopping centres and train stations, as well as at local supermarkets. Out of Home (OOH) advertising reaches people when they’re out and about, beyond the home. Bauer Media Outdoor offers a wide range of digital and classic paper formats, from iconic roadside billboards to Adshel Live, the UK’s largest digital OOH 6-sheet network.

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University of Plymouth displaying their OOH ad campaign on an Adshel panel
Campaign inspiration

What your OOH campaign could look like

Emmi's caffe latte Adshel advertisement with two friends enjoying their barista quality coffee
Digital billboard on the side of a building at nighttime as a bus drives by
How to buy OOH advertising

New to Out of Home advertising and not sure where to start? Our simple three-step guide shows you how easy it is to plan and buy OOH advertising — from choosing the right locations to getting your campaign live.

Whether you’re a local business or a national brand, OOH advertising can help you connect with audiences on billboards and digital screens in the places they live, work and travel.

Easy as 1, 2, 3...

Buying OOH in 3 steps

Get in touch

Ready to take the next step? Visit our Get in touch page or or complete the form below. One of our local OOH experts will contact you to understand your goals, target audience and budget, and help you take the first step towards your campaign

Talk to us about who you want to reach and what you’d like your business to achieve. From this conversation, we’ll have everything we need to build your tailored OOH campaign proposal.

Our recommendation

After building your proposal based on your business goals and budget, our local team will deliver their recommendation. This step is simple and straightforward — we’ll select the most effective locations and formats for your campaign.

We’ll show you how many people your campaign could reach, and how OOH advertising has delivered results for businesses like yours, including examples of campaign impact and return on investment.

Your decision

It’s time for your decision. At this stage, you’ll have received a campaign recommendation, a clear quotation, and information on the benefits of the campaign, along with reach and audience insights.

Start your campaign here
Getting started with Out of Home advertising

Your questions, answered

New to Out of Home? Start here. Explore our expert guides covering everything from what OOH is and how it works, to formats, creative best practice and how to make your campaigns more effective.

Crafting creative brand strategies

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Ovo Energy advertising on a premium digital billboard in Manchester

A guide to local outdoor advertising

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A Bauer Media Outdoor bus stop poster displaying a rail advert

A guide to health advertising

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Everything you need to know about billboard advertising

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Digital Out of Home advertising: The definitive guide

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Barbie film displaying on a Bauer Media Outdoor's Adshel Live roadside screen

Make the most of your OOH marketing campaign

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Renault advertising on Bauer Media Outdoor's Cromination in London

The definitive guide to education marketing

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Abertay University advertising on a Billboard Live

The ultimate guide to retail occasions

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What is B2B advertising?

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Chase Bank advertising on Bauer Media Outdoor's premium Cromination billboards in London

Out of Home advertising: explained

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A VW ad campaign on a bus stop poster

Retail advertising

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JD Sports advertising on a digital screen outdoors

Start your OOH campaign today

Interested in learning more about OOH advertising? Fill in our form and one of our team will be in contact shortly to answer your questions and get started on your next campaign.