New to Out of Home

Outdoor advertising

What is Out of Home advertising?

We see it everywhere — on our way to work, in city centres, shopping centres and train stations, as well as at local supermarkets. Out of Home (OOH) advertising reaches people when they’re out and about, beyond the home. Bauer Media Outdoor offers a wide range of digital and classic paper formats, from iconic roadside billboards to Adshel Live, the UK’s largest digital OOH 6-sheet network.

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University of Plymouth displaying their OOH ad campaign on an Adshel panel
Getting started with Out of Home advertising

Your questions, answered

New to Out of Home? Start here. Explore our expert guides covering everything from what OOH is and how it works, to formats, creative best practice and how to make your campaigns more effective.

Crafting creative brand strategies

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A guide to local outdoor advertising

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A guide to health advertising

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Everything you need to know about billboard advertising

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Digital Out of Home advertising: The definitive guide

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Make the most of your OOH marketing campaign

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The definitive guide to education marketing

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The ultimate guide to retail occasions

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What is B2B advertising?

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Out of Home advertising: explained

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Retail advertising

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Bus shelter advertising

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Train station advertising

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Campaign inspiration

What your OOH campaign could look like

How to buy OOH advertising

New to Out of Home advertising and not sure where to start? Our simple three-step guide shows you how easy it is to plan and buy OOH advertising — from choosing the right locations to getting your campaign live.

Whether you’re a local business or a national brand, OOH advertising can help you connect with audiences on billboards and digital screens in the places they live, work and travel.

Easy as 1, 2, 3...

Buying OOH in 3 steps

Get in touch

Ready to take the next step? Visit our Get in touch page or or complete the form below. One of our local OOH experts will contact you to understand your goals, target audience and budget, and help you take the first step towards your campaign

Talk to us about who you want to reach and what you’d like your business to achieve. From this conversation, we’ll have everything we need to build your tailored OOH campaign proposal.

Our recommendation

After building your proposal based on your business goals and budget, our local team will deliver their recommendation. This step is simple and straightforward — we’ll select the most effective locations and formats for your campaign.

We’ll show you how many people your campaign could reach, and how OOH advertising has delivered results for businesses like yours, including examples of campaign impact and return on investment.

Your decision

It’s time for your decision. At this stage, you’ll have received a campaign recommendation, a clear quotation, and information on the benefits of the campaign, along with reach and audience insights.

Need help deciding location & format?

Use the contact form below and one of our local campaign experts will get back to you with all your options.

Enquire online today
Digital phone box screen outside Gourmet Burger showing ad Kyro distillery
 Get in touch

Start your OOH campaign today

Interested in learning more about OOH advertising? Fill in our form and one of our team will be in contact shortly to answer your questions and get started on your next campaign.