Liverpool is the tenth-largest city in the UK located in the North West of England and currently has a population of around 497,000. Birthplace of the world-famous Beatles, Liverpool is known for its music, culture and arts, as well as its architecture and transport links. The city has the second-highest number of art galleries, museums, listed buildings, and listed parks in the UK, making it a popular destination for tourists. Liverpool also boasts a strong sporting history, in particular football, with top Premier League teams Liverpool FC and Everton FC calling it home.
Several areas of the city centre were granted World Heritage Site status by UNESCO in 2004 and the city was even named European Capital of Culture in 2008. Liverpool's historic position as one of the most important trading ports in the UK has attracted a great deal of wealth over the years, paving the way for large businesses across finance, insurance and distribution.
Liverpool has a vibrant and varied nightlife, with plenty of bars, pubs, nightclubs, music venues and comedy clubs available to choose from. The city is also home to some of the UK's largest and most famed nightclubs as well as a vivacious Gay Quarter with an abundance of late-night venues. Liverpool is home to three universities, the University of Liverpool, Liverpool John Moores University and Liverpool Hope University which is collectively attended by almost 60,000 students.
Liverpool is a diverse and vivacious city that's popular with locals and tourists, making it a fantastic advertising location to reach people from all walks of life.
Reach 96% of Adults
Every two weeks with advertising sites across the city
Over 800 Sites
Covering every postcode in Liverpool
Engage Daily Commuters
On main roads including Park Road, Smithdown and Edge Lane, as well as our premium Storm digital screens along the busy M62
Connect With Shoppers
With advertising space in the New Mersey shopping centre and bustling Liverpool One
Prime Advertising Locations
In high footfall areas and on key routes into the city centre
In two weeks we generated just over 600 leads and brought in over 50 new customers.
Taylor Flynn, Head of Marketing at Creditfix
Connecting with customers in Liverpool
Do you need help connecting with your customers in Liverpool? We can help. We have over 1,200 outdoor advertisement sites covering every postcode in Liverpool, reaching 98% of the adult population every two weeks. We have poster sites, billboards and digital screens in high footfall areas and on key routes into the city centre. If you're looking to engage with commuters, our Out of Home advertising covers main roads including Park Road, Smithdown and Edge Lane, as well as our premium Storm digital screens along the busy M62.
We have a variety of strategically-placed billboards, bus shelter posters and digital screens along roadsides and supermarkets across the city. We also have advertising space in the New Mersey shopping centre and bustling Liverpool One, helping you reach a high footfall of shoppers, leisure-seekers and tourists. Whether your budget is large or small, we'll partner with you to help you reach your advertising goals.
Whether you just need help identifying strategic locations or could use a hand with the creative execution, our local experts in Liverpool will partner with you to create an affordable campaign that drives results. All of our sites are tracked meaning you can keep a close eye on how your advertising campaign is performing.
Our local customers include Liverpool Council, Liverpool Football Club, and X1 Developments. If you're interested in finding out how Bauer Media Outdoor advertising can work for your business in Liverpool, please get in touch.
Outdoor advertising in Liverpool – FAQs
Find answers to common questions about advertising formats, locations, and benefits in Liverpool.
Bauer Media Outdoor offers a wide range of outdoor advertising formats across Liverpool, including:
— Traditional roadside billboards
— Digital billboards and large-format digital screens
— Digital bus shelters
— Retail and transport-based advertising formats
These formats allow brands to reach audiences in high-footfall urban environments across the city.
You can advertise across Liverpool in a range of high-impact locations, including:
— City centre shopping and commercial districts
— Major retail destinations and shopping centres
— Key transport corridors and commuter routes
— Busy urban neighbourhoods across the city
Bauer Media Outdoor’s Liverpool network enables brands to reach audiences throughout the day, at scale.
Yes, Liverpool offers a strong range of digital outdoor advertising options, including:
— Digital billboards across major roads and urban locations
— Large-format digital screens in high-footfall areas
— Digital formats across retail and transport environments
These formats support dynamic, high-impact campaigns and flexible scheduling.
The most effective areas for outdoor advertising in Liverpool depend on your target audience and campaign objectives, and can include:
— City centre commercial and retail districts
— Major commuter and transport corridors
— High-footfall shopping and leisure destinations
— Busy residential and urban neighbourhoods
Different areas of Liverpool offer opportunities to reach commuters, shoppers, residents, and visitors at different points throughout the day.
The cost of outdoor advertising in Liverpool depends on several factors, including:
— Advertising format and placement
— Location and audience reach
— Campaign duration and scheduling
Bauer Media Outdoor offers tailored packages to suit different objectives and budgets, with pricing available on request. Get in touch to find out more.
Outdoor advertising in Liverpool offers a number of advantages, including:
— High visibility across a busy city environment
— Broad reach among shoppers, commuters, residents, and visitors
— Consistent exposure throughout the day
— A mix of traditional and digital formats to support multi-channel campaigns
This makes outdoor advertising an effective way to build brand awareness and reinforce messaging across the city.
Get in Touch
Looking to discuss outdoor advertising in your local area? Please give us a call or fill in our form and we will get back to you shortly.