Advertising in Liverpool
Reaching Liverpool
Recognised as a UNESCO City of Music, Liverpool lives and breathes sound and creativity. While the legacy of The Beatles still pulses through the streets, the city’s rhythm extends far beyond the Fab Four. Along its iconic waterfront, Liverpool is home to a diverse community, thriving cultural scene, and a passionate sporting community.
For brands looking to reach audiences across the North West, outdoor advertising in Liverpool provides scale, visibility and cultural relevance.
With a vibrant city centre, major retail destinations and millions of annual visitors, Liverpool offers a powerful environment for Out of Home (OOH) advertising campaigns that connect with audiences throughout their daily journeys.
Why advertise in Liverpool?
Bauer Media Outdoor provides an extensive OOH advertising network across Liverpool, connecting brands with audiences across the city centre and wider region, enabling high-impact campaigns across Liverpool’s busiest environments, including commuter routes, retail destinations and major entertainment districts.
Source
Route 58
A city of culture, retail and sport
Liverpool is one of the UK’s most important shopping cities, attracting millions of visitors each year and delivering high footfall across the city centre. Its cultural impact extends far beyond the UK, with global events such as Eurovision drawing significant audiences, while Liverpool FC, Everton FC and the Grand National generate major spikes in footfall.
Alongside a packed programme of festivals, sporting events and cultural celebrations, this creates a dynamic and constantly moving audience across the city, making Liverpool a powerful location for outdoor advertising.
Source
Liverpool City Region Combined Authority
Key advertising locations
Liverpool’s key destinations combine high footfall, strong retail activity and world-renowned cultural landmarks, creating a powerful environment for outdoor advertising. From the city centre and Liverpool ONE catchment to the waterfront, stadiums and major retail parks, these locations deliver consistent visibility across diverse and commercially active audiences.
Our Liverpool network captures people as they move between shopping districts, transport hubs, cultural attractions and sporting venues. Through a mix of bus shelter advertising, digital screens and large-format billboards, brands can engage audiences throughout the day, from commuting and daytime retail to evening leisure and events.
With a mix of residents, students and millions of annual visitors, outdoor advertising across Liverpool’s key locations offers sustained reach, high dwell time and strong campaign impact in one of the UK’s most dynamic cities.
Liverpool city centre
Dense cluster of Adshel Live sites capturing high footfall across retail, transport hubs and leisure destinations.
Liverpool ONE catchment
High-intent shopping audience reached via nearby Adshel Live locations surrounding the city’s premier retail district.
Royal Albert Dock and waterfront
Major cultural and tourism hotspot attracting millions of visitors and extended dwell-time audiences.
Liverpool Lime Street and transport hubs
Key gateway into the city, delivering consistent commuter and visitor traffic throughout the day.
Anfield, Goodison and Hill-Dickinson Stadium
Matchday and event-driven footfall creating high-impact, high-attention advertising moments.
New Mersey retail park
Large-format retail environment reaching purchase-ready audiences in a high-volume shopping destination.
In two weeks we generated just over 600 leads and brought in over 50 new customers.
Taylor Flynn, Head of Marketing at Creditfix
Get in Touch
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