Aspall's case study
Driving brand consideration with OOH
Aspall’s is renowned for crafting premium ciders using high quality, locally sourced ingredients and time honoured techniques. With a heritage rooted in British orchards, the brand is known for delivering crisp, refreshing flavours that are perfectly suited to sociable moments, especially during the summer months.
The Molson Coors campaign
See how Aspall used Out of Home advertising to build brand awareness, connect with audiences in key moments and drive measurable results.
Campaign
Bauer Media Outdoor partnered with Posterscope to deliver a programmatic digital out of home campaign designed to build awareness of Aspall’s new product among off trade audiences, while supporting on trade activity during peak summer season
Strategy
Using live weather data and proximity targeting, the campaign activated ads during warmer conditions and near relevant stockists, ensuring messaging appeared in the most contextually relevant moments. This smart targeting approach maximised both reach and relevance across the summer period
Results
The campaign delivered strong results, increasing brand consideration by 27 percent and boosting brand engagement by 34 percent. By combining programmatic flexibility with seasonal targeting, Aspall’s successfully connected with audiences at key moments of intent
Out of Home's continued evolution makes it a key channel for Aspall as it enbales us to connect with our audience in a more sophisticated way.
By adding Programmatic OOH into the mix gives us a complete flexibility to deliver our message in the key moments across the entire summer"
Stuart Ayre | Marketing Controller - Cider, Molson Coors
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