Aldi case study
Driving brand consideration with OOH
Aldi is one of the UK’s leading retailers, known for delivering high quality products at unbeatable value. With a strong focus on seasonal campaigns and creative storytelling, Aldi consistently captures the nation’s attention, bringing memorable moments to life for shoppers across the country.
Kevin the Carrot
See how Aldi used Out of Home advertising to build anticipation for its Kevin the Carrot Christmas campaign, delivering a high-impact roadblock across the UK.
Campaign
To launch its Christmas campaign, Aldi used a high impact programmatic DOOH roadblock to tease a major brand moment, the proposal of Kevin the Carrot to Katie. The campaign took over multiple digital formats nationwide during the busy evening commute, ensuring maximum visibility at a key time of day.
Strategy
By synchronising activity across Adshel Live, Billboard Live and Storm screens between 5pm and 6pm, Aldi created a coordinated national takeover. This approach allowed the brand to dominate high streets and capture audience attention with a bold, breaking news style creative.
Results
Running alongside TV, radio and digital audio, the campaign formed part of a wider cross channel strategy, maximising reach and reinforcing the message across multiple touchpoints. This integrated approach highlights how DOOH can play a central role in amplifying key brand moments at scale.
Roadblock video
Watch how Aldi delivered a nationwide DOOH roadblock, taking over screens across the UK to build anticipation for its Kevin the Carrot Christmas campaign.
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