Roadside Advertising
Nationwide advertising
Be seen on the roadside
Roadside advertising helps brands reach audiences at scale in some of the UK’s busiest and most visible environments. From major arterial routes and motorways to high-traffic town and city roads, Bauer Media Outdoor’s roadside portfolio gives advertisers multiple ways to build awareness, stay front-of-mind and deliver standout campaigns in the places people pass every day.
With a mix of classic and digital roadside formats available, including Adshel, Billboards, Billboard Live and Storm, businesses can choose the level of reach, flexibility and visual impact that best fits their campaign goals, whether the focus is local visibility, regional coverage or national brand fame.
Roadside advertising includes a variety of classic and digital sites, each strategically positioned in unmissable locations like our super-premium Storm and Billboard Live digital networks situated on motorways and arterial routes and our street-level Adshel posters and screens.
Roadside advertising is a powerful platform for national, regional, and local-level campaigns. By working with us, you'll reach millions of people in your local area and increase your brand presence. This impact is further amplified through our advanced digital Out of Home advertising options, which offer the flexibility to update your creative in real-time to match changing audiences and environments
Why use roadside advertising
Roadside advertising is proven to deliver brand-building reach for advertisers. It is known to make brands famous with posters that stick in your audience's mind. With the growth in digital, it also provides brands with the added flexibility to activate timely and location-based advertising.
Reaching millions of people every week, Roadside OOH advertising provides the perfect platform for advertisers to get in front of target audiences in a cost-effective way.
Here are some of the benefits:
- Unmissable Our advertising formats are strategically placed to catch the attention of passersby.
- Wide Reach. Your brand will reach a broad range of people and attract them to your business.
- High Footfall Locations. Hundreds of people pass by our ads daily.
Want to find out how to reach your audience with a roadside campaign?
Adshel
Adshel is our national portfolio of classic roadside 6-sheet poster sites situated in high traffic volume areas that reaches 80% of the UK’s adult population in cities, towns and villages across the UK every fortnight.
* Route 58
-pension-bee_500777_92659_14-6-2021_b14-7bu-min.avif)
Adshel Live
Reaching pedestrians and motorists along busy high streets and roadsides across the country, Adshel Live is the UK’s largest Digital Out of Home (DOOH) network, reaching millions of people every week. Its flexible and creative capabilities will make campaigns work harder.
* Route 58
Billboards
With 48-sheet and 96-sheet billboards across the UK, this classic nationwide portfolio offers a highly visible roadside canvas that captivates audiences and helps businesses build brands and drive awareness.
* Route 58
Billboard Live
Unmissable digital screens, offering a platform for contextually relevant messaging to audiences along high traffic arterial routes through major towns and cities across the UK, including London, Birmingham, Glasgow, and Manchester.
* Route 58
.avif)
Storm
Storm is a portfolio of super-premium large format digital screens located on major arterial roads across six major UK cities, designed to deliver brand fame for advertisers by offering full brand ownership of the screens during chosen hours.
* Route 58
.avif)
Get in touch
To discuss your campaign options or for further information on roadside advertising, please give us a call or fill in our form below and a local campaign expert will be in touch shortly.