Magners launched the That’s Magnertism campaign to reach a younger audience and increase brand awareness and consideration during the summer months. Using a data led approach, the campaign targeted cider buyers and competitor audiences to maximise relevance and impact.

The campaign combined large format digital Out of Home with strategic upweighting in key cities including London, Manchester, Leeds and Liverpool. By leveraging retail and audience data, Magners ensured strong visibility in high performing locations.

Using always on weather triggers, the campaign activated during periods of good weather to align with peak consumption moments. This smart, programmatic approach delivered timely messaging at scale, achieving 68 percent creative recall and 1.8 million impressions across the campaign.