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Aspall's case study

Driving grocery impact with DOOH

Albert Bartlett is the UK’s leading supplier of potatoes, known for delivering high quality produce that brings out the best in everyday meals. With a focus on taste, quality and mealtime inspiration, the brand continues to connect with shoppers across the country.

Digital billboard on a black building displaying an Albert Bartlett advertisement with a man in a kitchen and the text 'Bring out your best side'.

Bring Out Your Best Side

See how Albert Bartlett used Out of Home advertising to reach grocery shoppers at key moments, targeting audiences close to store locations to drive product awareness.

Billboard featuring a man in a kitchen holding a plate of food with the text 'Bring out your best side' and Albert Bartlett branding.

Campaign

Albert Bartlett launched the Bring Out Your Best Side campaign to drive product awareness among grocery shoppers. The campaign focused on reaching consumers at key moments in their shopping journey, ensuring strong relevance and impact.

Street scene with a red Mazda MX-5 car driving on a road next to a digital billboard advertising 'Albert Bartlett' potatoes with the slogan 'Bring out your best side.'

Strategy

Using a targeted DOOH strategy, the campaign ran across Adshel Live and Billboard Live screens positioned in close proximity to Aldi stores. This location led approach ensured the brand was visible as shoppers were on their way to purchase.

Two cars stopped at a red traffic light on a city street, with a mural of a flaming bottle and heart on a brick wall in the background labeled 'Henderson's Relish' and multiple street signs nearby.

Results

By aligning media placement with shopper behaviour, the campaign successfully increased visibility at crucial decision making moments, reinforcing brand presence and driving awareness among its core audience.

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