JD Sports case study
Retail impact with DOOH
JD Sports is a leading global retailer of sports fashion and lifestyle brands, known for connecting with youth culture through style, movement and community. Partnering with major brands like Nike, JD Sports creates high energy campaigns that bring product and culture together in meaningful ways.
We Run This
See how JD Sports used Out of Home advertising to amplify its ‘We Run This’ campaign, creating a high-energy, city-wide presence that connected with audiences through movement and community.
Campaign
To launch the We Run This campaign, JD Sports and Nike created an immersive running experience at the Trafford Centre, bringing together 500 runners for a unique 5k event. This large scale activation was designed to connect with audiences through shared experience and community energy.
Strategy
The campaign extended beyond the live event with a coordinated DOOH strategy across key formats including Trafford Dome, Trafford Orient and Malls XL, supported by national coverage. This ensured the energy of the activation translated into a wider city wide presence.
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Results
With additional activity across Storm Liverpool Towers and Adshel Live in key cities, the campaign delivered strong visibility at scale, reinforcing JD Sports’ connection to running culture and urban audiences. This integrated approach ensured the campaign reached far beyond the event itself, amplifying impact and awareness.
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