Roadblock

Communicate with audiences through digital Out of Home like never before

Disrupt the loop like never before

Roadblock is our exciting proposition that enables you to put your brand message front and centre, with an unmissable Digital Out of Home takeover. For an hour at a time, your brand takes 100% share of voice across our national digital roadside network, disrupting the loop and commanding attention across a pool of up to 4,000 screens.

Roadblock campaigns are designed for the moments that matter. Whether you're looking to go big with a brand announcement, or launch a new product, Roadblock ensures your message is seen at scale. You can also align your campaign to own cultural, retail and sporting occasions to really make some noise.

Roadblock in action

Moments Calendar 2026

In Out of Home, timing is everything. Our 2026 Moments Calendar maps out the key dates to help you plan when audiences are out shopping, commuting and socialising across the UK.

Click through the calendar below to see exactly which moments you can align your Roadblock booking with, so your brand shows up when audiences are most primed to act.

Roadblock Showcase

Read through our collection of case studies for inspiration on how brands have activated their Roadblock campaigns

Show up at scale

Our digital OOH network allows you to reach vehicular and pedestrian audiences across the UK from Aberdeen to Plymouth. Find out more about the formats that can form a part of your Roadblock campaign.

Adshel Live

The UK's largest DOOH network. Reach audiences where they shop, live and work.

Read more
Billboard Live

Our portfolio of highly visible roadside digital 48-sheets, allowing you to reach pedestrian and vehicular audiences at scale.

Read more
Storm

Our portfolio of super-premium large format digital roadside screens positioned on the most prominent arterial roads.

Read more

Ready to own your moment? Learn more about Roadblock

Get in touch