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The 2026 OMA Winners have been revealed.

Take a look at this years OMAs winners

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Reach big audiences: Locally. Nationally. Effectively.

No other channel reaches people like Out of Home advertising.

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Busy urban street with cars passing by a large digital billboard displaying a British Gas ad showing blue furry characters on a couch with the text 'Taking care of family things.'

Programmatic OOH. It's getting attention.

Make digital advertising campaigns work harder with The Perfect Play.

Find out more about PrOOH
Digital display advertisement in a mall showing a Toblerone chocolate piece with the text 'Chocolate like nobody's watching' and 'Toblerone Never Square'.

Supporting planet, people, and communities

As a Platform for Brands and a Platform for Good, our business model combines commercial success with environmental and social responsibility.

Check out our ESG report
Two students in school uniforms exchanging freshly harvested vegetables in a garden with wooden raised beds and a shed in the background.
Outdoor advertising

Bauer Media Outdoor is one of the UK’s leading Out of Home media owners.

We are a leading Out of Home advertising and public infrastructure business. With over 33,000 outdoor advertising sites nationwide, we offer relevant, innovative ways for brands, both big and small, to reach their audience.

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Public infrastructure
Digital street advertisement featuring a woman laughing behind a table with glasses and a pitcher of fruit-filled Pimm's drink, promoting Pimm's with the text 'We will summer' and 'Bring on Pimm's O'Clock'.
Our formats

Outdoor advertising

Bauer Media Outdoor's advertising estate offers local reach, national fame and everything in-between. All fit to help you hit your media objectives.

Discover more about our market-leading formats that help brands and businesses grow:

Out of Home advertising
Street scene with a digital billboard advertisement featuring a woman in a purple outfit and the text 'F-it I've found a better fit. simply be.'
Building community infrastructure

Our partners

We're trusted to deliver. We work with local authorities and commercial landlords, small and large, with a collaborative, transparent approach that sets us apart in building strong, long-term relationships.

We provide authorities with practical, useful public infrastructure, as well as brands and businesses with advertising opportunities that build brand awareness and communicate messages effectively.

Black and white graphic with a star and stylized text, suggesting a logo or emblem design.
Transport for West Midlands logo with stylized 'X' symbol on left and text on right.
Sunderland City Council logo with stylized emblem on dark background.
Leeds City Council logo with stylized blue lion and text.
Cardiff Council logo consisting of a stylized lion on the left and text 'Cardiff Council' on the right.
Glasgow City Council logo featuring a stylized bird with spread wings in dark gray.
Brighton Council logo with stylized elements resembling waves and architectural forms.
Bristol City Council logo with stylized letter B and text.
British Land company logo in dark blue font.
ASDA logo in dark blue font on a white background.
Black and white graphic with a star and stylized text, suggesting a logo or emblem design.
Transport for West Midlands logo with stylized 'X' symbol on left and text on right.
Sunderland City Council logo with stylized emblem on dark background.
Leeds City Council logo with stylized blue lion and text.
Cardiff Council logo consisting of a stylized lion on the left and text 'Cardiff Council' on the right.
Glasgow City Council logo featuring a stylized bird with spread wings in dark gray.
Brighton Council logo with stylized elements resembling waves and architectural forms.
Bristol City Council logo with stylized letter B and text.
British Land company logo in dark blue font.
ASDA logo in dark blue font on a white background.
News

Latest highlights

The latest stories and insights from Bauer Media Outdoor.

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A city street scene with pedestrians and a blue car passing a large Bauer Media billboard. The billboard shows a close-up of a person’s torso with the text “Pride is transformative” and “Pride is everything,” with the word “trans” highlighted.

Bauer Media Outdoor and M&C Saatchi launch ‘PROUD’ European Pride campaign created by the LGBTQ+ community

‘Pride is Everything’ is a new multi‑market campaign running across Bauer Media Outdoor’s estate in nine European countries. Co‑created with M&C Saatchi UK’s LGBTQIA+ group ‘PROUD’ and LGBTQ+ communities across Europe, it celebrates the many ways Pride is lived, felt and expressed in everyday life.

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Billboard displaying Heinz "It has to be Toast" advertisement on a busy road.

Inside Heinz’s ‘Trigger the Taste’ OOH Campaign

Kraft Heinz’s ‘Trigger the Taste’ campaign didn’t just win the GrandPrix at the 2026 Outdoor Media Awards; it also took Gold in Outstanding Posterand Brand Building. Here’s what made the campaign stand out.

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Useful stuff

Resources

Our resource centre can help you visualise and create your outdoor advertising campaign. Find advertising ideas and solutions for your business.

Shoppers passing through a shopping centre with a digital screen as the focal point