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Out of Home media owner announces launch of their Trace tool, which reveals detailed insights into consumer purchase journeys.

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New research from Bauer Media Outdoor and Posterscope highlights the impact and effectiveness of both classic and digital Out of Home advertising.

Bauer Media Outdoor is developing ambitious plans to transform urban spaces across the UK following the acquisition of Arqiva’s payphone business. The deal will see the OOH media owner launch a major programme of development which will see existing phone boxes removed and replaced with hundreds of state-of-the-art kiosks.

Mercedes Benz chooses the Storm Cromination London site for the UK's first digital special build.

Bauer Media Outdoor has launched its first solar-powered advertising bus shelter on Waterloo Bridge in London, marking a further step in its commitment to more sustainable Out of Home advertising.

The shelter features a specially manufactured solar LED lighting kit developed by Zeta Specialist Lighting, enabling the advertising display to operate using renewable energy. This innovation reduces reliance on mains power while maintaining high-quality illumination.

By introducing solar-powered bus shelter advertising, Bauer Media Outdoor is providing brands with a greener way to connect with audiences, supporting efforts to reduce carbon emissions and environmental impact within the OOH sector.

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Bauer Media Outdoor launches Play London, a new premium digital network

Play London brings together the London Wrap (40 premium 48-sheet screens), the Storm brand (expanding to 20 super-premium sites), and the LD6 network (100 central London 6-sheets rebranded as Adshel Live).

This marks the first phase of a major UK digital outdoor expansion, supported by a purpose-built system for seamless ad-serving across all sites. All Play London screens are set to launch by late 2014.

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