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Epic, electric, exciting - the emotive power of creative outdoor advertising
After an exhilarating summer with the Lionesses achieving new heights for England, anticipation is building for the next sports season. Sky Sports’ latest campaign, It’s Only Live Once, is making an impact across billboards nationwide, capturing the excitement and emotion of live sport. Reflecting on the campaign, Ben Hope shares his own enthusiasm for returning to the GTech Community Stadium to see Brentford in action, highlighting the enduring thrill of being part of the live sporting experience.

Larger than life – a summer outdoor advertising design trend
A summer design trend that we’re noticing plays right into the hands of those looking to craft Powerful Posters for outdoor advertising – and that’s being larger than life. Below, I’ve highlighted a sample of campaigns that are using beautiful hero imagery, blown up large, alongside simple branding and bold typography to let the product (or pets) do the talking.

Derby buzzing about new Bee Bus Stops
With tens of new Bee Bus Stops arriving in the city, it’s not just residents getting all abuzz about the Derby’s city’s latest green investment project.
Announced in March, Derby City Council - working in partnership with Bauer Media Outdoor - is giving bus stops across the city an eco-friendly makeover. The first 12 new bus stops installed so far feature a ‘Living Roof’, meaning they’re topped with wildflower and Sedum plants: a favourite for bees and other insects whose numbers are sadly in decline.







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