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A British Airways roadside billboard with minimalist copy reading “Business. Leisure. Halloween in Transylvania,” seen beside trees with blurred traffic passing in front.
November 2, 2022

Powerful Posters arrive in a timely fashion for travel brands

News
Platform for Good
School children looking in the plants in the flower beds of the edible playground
October 5, 2022

Primary school children in North London and Newcastle get a fresh start this school year with Edible Playgrounds

News
Platform for Good
A digital poster promoting a photo competition in partnership with Historic England
September 28, 2022

Bauer Media Outdoor supports Historic England’s ‘Picturing High Streets’ photography competition

Bauer Media Outdoor announced a new partnership with Historic England to support their ‘Picturing High Streets’ national photography competition.

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Opinions
Campaigns
September 22, 2022

Epic, electric, exciting - the emotive power of creative outdoor advertising

After an exhilarating summer with the Lionesses achieving new heights for England, anticipation is building for the next sports season. Sky Sports’ latest campaign, It’s Only Live Once, is making an impact across billboards nationwide, capturing the excitement and emotion of live sport. Reflecting on the campaign, Ben Hope shares his own enthusiasm for returning to the GTech Community Stadium to see Brentford in action, highlighting the enduring thrill of being part of the live sporting experience.

Opinions
Research & Insights
News
A Bauer Media Outdoor digital screen displaying an Many Pets on a busy pedestrian street, with shoppers walking past on a sunny day.
August 18, 2022

Larger than life – a summer outdoor advertising design trend

A summer design trend that we’re noticing plays right into the hands of those looking to craft Powerful Posters for outdoor advertising – and that’s being larger than life. Below, I’ve highlighted a sample of campaigns that are using beautiful hero imagery, blown up large, alongside simple branding and bold typography to let the product (or pets) do the talking.

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News
Bauer Media Outdoor advert on an Adshel, on busy sidewalk as pass by
July 13, 2022

Bauer Media Outdoor becomes one of the biggest programmatic media owners in Europe, delivering over 1 billion impressions monthly

News
Opinions
Calvin Klein This is Love Campaign on OOH Telephone Box
June 30, 2022

Proud. Powerful. Public?

Opinions
Prime Suspect, a Bauer Media Outdoor investigation header
June 30, 2022

Prime Suspect - Brand Marketing: Dead or Alive?

News
 Birmingham Bears Vitality Blast campaign advert on a digital screen outside an ASDA as shoppers go in and out of the store during the day
June 16, 2022

Bauer Media Outdoor LaunchPAD grows with the addition of 650+ supermarket screens

Bauer Media Outdoor LaunchPAD programmatic offering has expanded with the addition of 350 ASDA Live and 320 Sainsbury's Live screens.

News
Bauer Media digital billboard beside a busy road displaying a bright yellow ad reading "Put Your Money Where Your Pride Is – Scan and Donate to the Elton John AIDS Foundation , with passing cars and a bus stop visible in the background.
June 9, 2022

Bauer Media Outdoor, The Elton John AIDS Foundation and Ogilvy UK Launch LGBT-QR Codes

Bauer Media Outdoor and creative agency Ogilvy UK partner with the Elton John AIDS Foundation to turn digital Out of Home screens into charitable donation points across the UK and Europe.

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News
Campaigns
Platform for Good
A digital poster celebrating the Queen's Platinum Jubilee
May 30, 2022

Bauer Media Outdoor partners with the Ideas Foundation to mark the Platinum Jubilee

Bauer Media Outdoor is showcasing a new Out of Home campaign shot by students nationwide to celebrate The Queen’s Platinum Jubilee Pageant.

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News
 A bus shelter on a city street displays a bright digital advert, with brick buildings and shopfronts in the background.
May 20, 2022

Derby buzzing about new Bee Bus Stops

With tens of new Bee Bus Stops arriving in the city, it’s not just residents getting all abuzz about the Derby’s city’s latest green investment project.

Announced in March, Derby City Council - working in partnership with Bauer Media Outdoor - is giving bus stops across the city an eco-friendly makeover. The first 12 new bus stops installed so far feature a ‘Living Roof’, meaning they’re topped with wildflower and Sedum plants: a favourite for bees and other insects whose numbers are sadly in decline. 

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