Programmatic Hub
Our curated activation platform that provides advertisers with easy to understand and ready-to-activate deals, informed by first-party and third-party data from our AdAstra smart planning tool.
How to activate on our curated deals
Activate against our audience-planned, curated deals seamlessly across any DSP. To use, simply:
- Copy the Deal ID below from the SSP of your choice.
- Input the Deal ID you want into your DSP
- Bid against the deal utilising our targeted sites which best suit the deal audience.
All deals are set to First Price, with the floor CPM listed under every deal. Audience information is provided by our in-house tool, Bauer Media AdAstra. If you would like to learn more about AdAstra, our Programmatic Occasions, or have any questions about the deals, please click here to find the contact information of our UK team.
Helping to find your audience with ease
Bauer Media AdAstra is the engine that powers our LaunchPAD ad buying platform. It's our smart campaign planning tool, built to help brands get more from their OOH campaigns. It analyses real-world mobile data to identify and optimise the most relevant panel locations nationwide, so campaigns reach more of the right people in the moments that matter.
This audience intelligence goes further than location. AdAstra uses the same data to select the best available inventory for every programmatic deal, matching each campaign to the panels that will perform best for against your target audience.
Inventory available
Bauer exclusive audiences
We have access to Bauer exclusive audiences powered by first-party data to deliver even smarter audience planning. With AdAstra, we can draw on first-party data from over 50 of Bauer’s influential Audio and Publishing brands.
We've used our first-party data to outline 5 key audience groups below that you can actively target with smarter and more effective OOH planning by leveraging our AdAstra data.
Details
Recommended CPM
Deal IDs
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Parents & Families
Users who are looking for parenting advice, product reviews, and listening to parenting-related.
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Fashionistas
Users who are engaging with articles about the latest fashion trends across brands such as Grazia, Closer, and heatworld.
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Film Fans
Users who are engaged with film and TV content and podcasts including reviews and interviews, across brands such as Empire, Rayo, TV Choice, and heatworld.
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Luxury Seekers
Users engaging with luxury product reviews and content in categories including tech, automotive, and style, spanning brands such as CAR, Parkers, Grazia, and What’s The Best.
Car Buyers
Users who are browsing car buying advice, expert reviews, and deals across brands such as Parkers, CAR, and Fleet News.
Occasion activations
Throughout the year there are plenty of must have moments from retail and sporting to cultural and entertainment events that you can directly tap into with programmatic OOH. Explore the occasions below to find the perfect moment for you to own.
Details
Recommended CPM
Deal IDs
Premier League
Reach football fans in proximity to pubs and bars as the season approaches. Hit the back of the net with PrOOH!
Back to School
Returning back from summer leisure and downtime, parents’ unwavering focus continues to be placed in Back to School spend to best support their children.
Festival Season
Make sure you’re finding the right tune and reaching the right audiences planning to attend music gigs and festival across the summer.
Staycations
Target UK audiences looking to escape to the coastline or countryside for some much needed time away.
Audience in Focus
With 85% of the UK living outside of London, we’ve taken a deeper dive into the similarities and differences of audiences outside the Capital with that of those who live within.
To really get under the skin of today’s consumer we regularly check in with a group of 2000 UK adults on a regular basis to understand their ever-changing moods, habits and behaviours. Explore the audiences below.
Details
Recommended CPM
Deal IDs
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Families
Target our screens across the UK that over index against Families.
Sports Fans
Target our screens across the UK that over index against Sports Fans.
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Students
Target our screens across the UK that over index against Students.
Alcohol Drinkers
Target our screens across the UK that over index against Alcohol Drinkers.
Contact our team
Get in touch with one of our programmatic team to discuss how your brand can make the most of programmatic Out of Home.
Zoe Risbridger-Smith
Samuel Page
Nicola Beresford
Gemma North
Programmatic Hub FAQs
Copy the Deal ID for your chosen audience or occasion aligned to the SSP you're connected to, input the Deal ID it into your DSP, then bid against the deal using the recommended CPM to target sites that best match that deal's audience.
Deal IDs are available across Perion, Broadsign, Vistar Media, and Place Exchange, so you can activate through whichever of these SSPs your DSP already connects to.
Bauer exclusive audience deals target audiences based off first-party data that's drawn from over 50 of Bauer Media Groups influential Audio and publishing brands. The occasion deals target moments tied to specific retail, sporting, and cultural events throughout the year.
The audience targeting behind each deal on the Programmatic Hub is powered by Bauer Media AdAstra, which draws on first-party data from over 50 of Bauer Media Groups Audio and Publishing brands alongside anonymous mobile data to identify the best-performing panel locations for each audience.
Recommended CPMs are listed per deal. Audience segment deals are currently £16.00, while occasion and Audience in Focus deals sit at £15.50.