Retail Advertising Occasions
Our Retail Occasions tracker is here to help you better understand which occasions should drive your growth in 2027, and where the opportunities lie.
While consumer behaviour is ever-evolving, some fundamentals remain the same; every year over £1 in every £10 of all UK retail spend is attributed to just nine key retail occasions. That's £33bn a year and growing.
Discover the insights and make the most of your Out of Home campaigns.
More insights, better decisions
We're giving you easy access to deep occasion-specific intelligence and analytics. From Valentine’s Day to Christmas, we’ve got the answers to all the important questions on consumers’ attitudes and shopping behaviour.
- Who’s buying?
- What are they buying?
- Where will they buy?
- What will influence their behaviour?
- When will they buy?
With our Retail Occasions Tracker, we’ll keep you updated on exactly when each occasion is activated, how many buyers have entered the market, current total market spend, and its remaining potential to tap into.
Equipped with all the crucial intelligence, you'll be able to quickly adapt and unlock the needs of your customers across 2026’s key retail opportunities.
Father’s Day
2027
intend to purchase confectionery
intend to purchase toiletries and fragrance
intend to purchase alcoholic drinks
People yet to start planning/buying
0
People planning/buying
0
20 June 2027
0
days left
Total market
30799211
m
Christmas
2026
intend to purchase clothing or footwear
(+1%pt 2025-26)
intend to purchase electronics
(+1%pt 2025-26)
intend to purchase beauty & fragrance
(+9%pts 2025-26)
People yet to start planning/buying
0
People planning/buying
0
25 December 2026
0
days left
Total market
48998950
m
Valentine’s Day
2027
intend to purchase confectionery
intend to purchase beauty and fragrance
intend to purchase jewellery
People yet to start planning/buying
0
People planning/buying
0
14 February 2027
0
days left
Total market
34684650
m
Mother’s Day
2027
intend to purchase confectionery
intend to purchase beauty and fragrance
intend to purchase jewellery
People yet to start planning/buying
0
People planning/buying
0
07 March 2027
0
days left
Total market
36886850
m
January Sales
2027
intend to purchase clothing or footwear
intend to purchase travel service products
intend to purchase electronics
People yet to start planning/buying
0
People planning/buying
0
01 January 2027
0
days left
Total market
46246200
m
Easter
2027
intend to purchase Chocolate & Sweets
intend to purchase Cakes & Baked Goods
intend to purchase Biscuits
People yet to start planning/buying
0
People planning/buying
0
28 March 2027
0
days left
Total market
50100050
m
Black Friday
2026
intend to purchase clothing or footwear
intend to purchase clothing or footwear
intend to purchase clothing or footwear
People yet to start planning/buying
0
People planning/buying
0
27 November 2026
0
days left
Total market
45695650
m
Back-to-School
2026
intend to purchase clothing or footwear
(+3pp vs 2025)
intend to purchase soft drinks
(+7pp vs 2025)
intend to purchase snacks
(+3pp vs 2025)
People yet to start planning/buying
0
People planning/buying
0
02 September 2026
0
days left
Total market
21471450
m
Halloween
2026
intend to purchase confectionery
intend to purchase soft drinks
intend to purchase alcoholic drinks
People yet to start planning/buying
0
People planning/buying
0
31 October 2026
0
days left
Total market
31931900
m
Father’s Day
2027
intend to purchase confectionery
intend to purchase toiletries and fragrance
intend to purchase alcoholic drinks
People yet to start planning/buying
0
People planning/buying
0
20 June 2027
0
days left
Total market
30799211
m
Christmas
2026
intend to purchase clothing or footwear
(+1%pt 2025-26)
intend to purchase electronics
(+1%pt 2025-26)
intend to purchase beauty & fragrance
(+9%pts 2025-26)
People yet to start planning/buying
0
People planning/buying
0
25 December 2026
0
days left
Total market
48998950
m
Valentine’s Day
2027
intend to purchase confectionery
intend to purchase beauty and fragrance
intend to purchase jewellery
People yet to start planning/buying
0
People planning/buying
0
14 February 2027
0
days left
Total market
34684650
m
Mother’s Day
2027
intend to purchase confectionery
intend to purchase beauty and fragrance
intend to purchase jewellery
People yet to start planning/buying
0
People planning/buying
0
07 March 2027
0
days left
Total market
36886850
m
January Sales
2027
intend to purchase clothing or footwear
intend to purchase travel service products
intend to purchase electronics
People yet to start planning/buying
0
People planning/buying
0
01 January 2027
0
days left
Total market
46246200
m
Easter
2027
intend to purchase Chocolate & Sweets
intend to purchase Cakes & Baked Goods
intend to purchase Biscuits
People yet to start planning/buying
0
People planning/buying
0
28 March 2027
0
days left
Total market
50100050
m
Black Friday
2026
intend to purchase clothing or footwear
intend to purchase clothing or footwear
intend to purchase clothing or footwear
People yet to start planning/buying
0
People planning/buying
0
27 November 2026
0
days left
Total market
45695650
m
Back-to-School
2026
intend to purchase clothing or footwear
(+3pp vs 2025)
intend to purchase soft drinks
(+7pp vs 2025)
intend to purchase snacks
(+3pp vs 2025)
People yet to start planning/buying
0
People planning/buying
0
02 September 2026
0
days left
Total market
21471450
m
Halloween
2026
intend to purchase confectionery
intend to purchase soft drinks
intend to purchase alcoholic drinks
People yet to start planning/buying
0
People planning/buying
0
31 October 2026
0
days left
Total market
31931900
m
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