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Optical illusions, sci-fi holograms and fake news – the crazy new world of 3D in OOH.

From bus stop to bush stop - the roof of a new bus shelter in Wirral has been transformed into a blanket of lush greenery to help attract bees and bring more biodiversity to the local area.

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Bauer Media Outdoor UK and Freshwave, in collaboration with Virgin Media O2, introduce 4G connected bus shelters to the London Borough of Tower Hamlets

Bauer Media Outdoor’s continued investment in digital Out of Home (DOOH) brings their total number of Malls Live Screens to 600, in addition to a record-breaking 3,000 Adshel Live screens now installed across the nationwide network.

Bauer Media Outdoor announced a new partnership with Historic England to support their ‘Picturing High Streets’ national photography competition.

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After an exhilarating summer with the Lionesses achieving new heights for England, anticipation is building for the next sports season. Sky Sports’ latest campaign, It’s Only Live Once, is making an impact across billboards nationwide, capturing the excitement and emotion of live sport. Reflecting on the campaign, Ben Hope shares his own enthusiasm for returning to the GTech Community Stadium to see Brentford in action, highlighting the enduring thrill of being part of the live sporting experience.

A summer design trend that we’re noticing plays right into the hands of those looking to craft Powerful Posters for outdoor advertising – and that’s being larger than life. Below, I’ve highlighted a sample of campaigns that are using beautiful hero imagery, blown up large, alongside simple branding and bold typography to let the product (or pets) do the talking.

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