Bauer Media Outdoor LaunchPAD grows with the addition of 650+ supermarket screens

Bauer Media Outdoor has added more than 650 DOOH screens in UK supermarkets – the UK’s number one digital supermarket network – to its inventory available to buy programmatically via Bauer Media Outdoor LaunchPAD.

With over 85% of grocery sales still happening in store, advertisers now have the opportunity to target supermarket shoppers as part of any programmatic digital Out of Home campaigns. Bauer Media Outdoor’s ASDA Live and Sainsbury’s Live screens reach over 7 million shoppers in a highly receptive, purchase-focused mindset.

The addition of ASDA Live and Sainsbury’s Live screens marks the rapid expansion of Bauer Media Outdoor LaunchPAD in the UK where advertisers can already access the UK’s largest digital Out of Home network Adshel Live (over 2750 screens) and the Malls Live premium digital screen network in the UK’s leading shopping malls (over 500 screens).

Bauer Media Outdoor LaunchPAD offers RTB on Bauer Media Outdoor’s prime DOOH estate, via Private MarketPlace deals, using data-fueled by audience insights.

Advertisers will be able to reap the benefits of activating DOOH campaigns based on buying triggers such as hot or cold weather and increase campaign effectiveness by 17% when also using contextually relevant messaging.

Andy Stevens, Chief Data Officer at Bauer Media Outdoor, said: “We’re delighted to further expand our DOOH inventory available via Bauer Media Outdoor LaunchPAD in the UK, offering advertisers both reach at scale with more than 3500 screens as well as the ability to target shoppers across multiple environments – from high streets, to malls and now also supermarkets.

Through the ongoing expansion of Bauer Media Outdoor LaunchPAD, we’re also making it easier than ever for brands with digital-first marketing strategies to dip their toes into Out of Home and bolster their omnichannel advertising campaigns.”

Bauer Media Outdoor LaunchPAD is a pan-European advertising platform offering programmatic, automated, and direct buying channels, available through SSP partners Broadsign and Hivestack in the UK.