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As we saw with Bond last year, outdoor advertising plays a huge role in driving awareness of a new film release. And it’s why I’m excited to not be able to move right now without seeing posters in all shapes, sizes and formats for The Batman. It’s my selection for this month's Powerful Poster highlight. 

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Bauer Media Outdoor and Broadsign scale partnership in the UK to bolster LaunchPAD programmatic offering.

Bauer Media Outdoor has teamed up with Ogilvy UK’s Proud network to launch a striking Out of Home campaign highlighting hidden stories from queer history. Seven posters across digital OOH screens shine a light on the fact that LGBTQ+ experiences have always existed—they’ve just been buried from view.

There's a reason why successful businesses utilise local marketing methods. Here's why local marketing can be such a big win for businesses, and how you can get started. 

In 2022, the advertising agency market size is expected to reach £16.8bn in the UK. Because there is so much digital noise when it comes to advertising, it is vital that you find ways to stand out when you are advertising your business. One simple and effective way to reach your target audience is through local business advertising.

Do you want to learn more about the benefits of local advertising? Keep reading this local business advertising guide for the top local business advertising benefits.  

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Bauer Media Outdoor partners with public artist Martin Firrell to display new artworks marking the 50th anniversary of the UK’s first Gay Pride march across digital screens up and down the UK.

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2021 was an interesting year in Out of Home with the return of a life outdoors and brands looking to be a part of this significant cultural moment. As we turn our attention to 2022, our Client Partner Colin Horan looks back on the year, and picks out three trends that emerged from the last 12 months that are here to stay.

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Oxford’s first Living Roof bus shelter has been installed in East Oxford, as part of work to support biodiversity across the city and enhance local communities.

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Ready to create a great bus stop advert? Read our top do's and don'ts below.