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Neil Chapman, Head of New Business and Product Development at Bauer Media Outdoor, plays a key role in shaping the future of the company’s advertising estate, focusing on long-term development and innovation across its portfolio of products.

Following Bauer Media Outdoor’s recent announcements at their annual Upfronts event, On The Record, Neil shared insights into the company’s latest social good initiatives and highlighted his commitment to creating projects that deliver meaningful, tangible benefits. His work reflects a focus on combining business growth with positive impact for communities and audiences alike.

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Artist Martin Firrell, the Artist in Residence for Out of Home media owner Bauer Media Outdoor, will be displaying a series of his new public artworks, entitled ‘Union City’. The project examines the idea of fairness in society, designed to provoke debate about social policy and what constitutes a fair society.

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Bauer Media Outdoor UK has been independently audited by the professional audit firm PwC.

The audit covers Bauer Media Outdoor’s delivery and reporting of selected UK digital campaigns, meeting advertisers’ requirement for transparency in digital media.

In the advertising age, it’s not uncommon to be unsure which form of advertising is the best of your brand. It’s also not uncommon to be unsure of what each format is, such is the variety available to businesses today. In this article, we're going to look at the differences between billboards and hoardings.

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Adshel is Bauer Media Outdoor’s market-leading network of over 35,000 6 sheet advertising displays. Available for two-week slots, these displays are ideal for bespoke campaigns with specific demographics in mind.

We see so much advertising each day of our lives that it’s easy to switch off, especially when relaxing at home. As such, out-of-home adverts can be a great way to attract more customers and generate interest surrounding your product, service or brand.

The following OOH marketing options are just a few of many ways to get your campaign out there, and its message seen by a much wider audience.

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Bauer Media Outdoor UK, one of the UK’s leading Out of Home media owners, has successfully won three major tender bids to work with councils in Southampton, Solihull, and Haringey to deliver new street furniture to the areas. Included in the contracts is a sum of money from Bauer Media Outdoor UK which will be used as a community investment fund to support environmental projects in the councils’ local areas.

We all know the phrase being in the right place at the right time. A lot of emphasis is placed on the content and design of adverts, but it’s actually the location that has the biggest impact on whether engagement with your advert is likely to convert to a sale.

Bauer Media Outdoor is proud to support the Great British Spring Clean, the latest campaign run by environmental charity Keep Britain Tidy.

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Bauer Media Outdoor and the Mayor of London, Sadiq Khan, have launched an innovative new advertising campaign to raise awareness about the impact adverse weather conditions can have on homeless people.

Digital advertising screens in more than 130 locations across London will use weather data to update dynamic elements depending on temperature, as part of the Mayor of London’s rough sleeping campaign.

The adverts will be triggered by weather data from the Met Office, providing up to date weather information for that evening when the temperature drops to zero or below.

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