2026-06-09

Martin Firrell launches latest public artworks exploring a fairer society

Artist Martin Firrell, the Artist in Residence for Out of Home media owner Bauer Media Outdoor, will be displaying a series of his new public artworks, entitled ‘Union City’. The project examines the idea of fairness in society, designed to provoke debate about social policy and what constitutes a fair society.

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Bauer Media Outdoor
09 June 2026
Bauer Media Outdoor digital billboard displaying the message "Secure Employment and Wage Justice" in bold yellow text, with a stylised red illustration of a worker and the hashtag #UnionCity, set against an urban backdrop.

Bauer Media Outdoor’s Artist in Residence Martin Firrell Launches Latest Public Artworks Exploring a Fairer Society - Union City

  • Bauer Media Outdoor have partnered with artist Martin Firrell, to display his newest public artworks that examine the idea of how society can be more fairly organised.
  • The project ‘Union City’ will run across digital Out of Home screens until the 18 August.
  • The artwork is designed to drive public discourse and debate around social change and what constitutes a fair society.

Artist Martin Firrell, the Artist in Residence for Out of Home media owner Bauer Media Outdoor, will be displaying a series of his new public artworks, entitled ‘Union City’. The project examines the idea of fairness in society, designed to provoke debate about social policy and what constitutes a fair society.

The project will look at different aspects of society and community, asking questions such as: who is responsible for society’s flaws and how can society be made more humane, as well as what contribution can politics make, and how can people organise together to help themselves? Martin Firrell explores these questions in nine digital billboards.

Storm billboard displaying Martin Firrell's artwork for a fairer society by a busy roadway

The project is inspired by the artist’s ongoing conversations with Clare Short, the British Labour politician and former MP who served in Cabinet from 1997-2003 as Secretary of State for International Development. ‘Union City’ also reflects the artist’s conversations about fairness with Frances O’Grady, the first woman to serve in the role of General Secretary of the Trades Union Congress (TUC).

Bauer Media Outdoor will be displaying Martin Firrell’s ‘Union City’ artwork across their digital Out of Home network nationwide until the 18th August. Running across Storm, Adshel Live, and Wrap sites, the project also aims to show how the power of Out of Home can be used to drive public discourse and positive social change.

Storm billboard against an overcast sky at Canary Wharf

Martin Firrell says of the project: “When people of conscience and humanity come together, a great force for good is released, and this is really what I mean to convey with the nine artworks that make up Union City.”

Bauer Media Outdoor CEO, Justin Cochrane, says, “We’re proud to be supporting this project that opens up public conversation on progressiveness and promotes Fairness – one of Bauer Media Outdoor’s core values.”

Martin Firrell is a French public artist who stimulates debate in public space to promote positive social change. His work has been summarised as ‘art as debate’.

Working as Bauer Media Outdoor’s Artist in Residence, his first project earlier in the year was entitled “Power and Gender”. Both projects are part of socialart.work, a mass public art project looking at women’s equality and masculinity, alternative forms of economic and social organisation, black power, and solidarity between people from different backgrounds and ethnicities.

For more information on the project, please go to: http://martinfirrell.com/press-union-city/

Bauer Media Outdoor

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