Bauer Media Outdoor UK has been independently audited by the professional audit firm PwC.
The audit covers Bauer Media Outdoor’s delivery and reporting of selected UK digital campaigns, meeting advertisers’ requirement for transparency in digital media.
Bauer Media Outdoor has been independently audited by the professional audit firm PwC. The audit covers Bauer Media Outdoor’s delivery and reporting of selected UK digital campaigns, meeting advertisers’ requirements for transparency in digital media.
Measured over three months, ending on 31 March 2019, the audit covered reporting of digital campaigns across Bauer Media Outdoor’s digital Adshel Live, Sainsbury’s Live, Asda Live and Wrap networks.
The compliance audit is part of Bauer Media Outdoor’s ongoing commitment to ensuring full transparency and accountability for their digital outdoor campaigns, as well as a contribution to further industry commitment towards brand transparency and benefit to advertisers.
Joint Managing Director, Richard Bon, said,
“As Bauer Media Outdoor’s digital network continues to grow, and with Adshel Live being the largest digital Out of Home network in the UK, we’re excited about the increased flexibility and creativity we can offer to brands. As a result, it means delivering greater accountability. This audit strengthens Bauer Media Outdoor’s commitment to providing quality digital campaigns, as well as reflecting the overall positive growth of the digital Out of Home industry.”
Sam Tomlinson, Partner and leader of PwC’s Media Insight & Assurance team, added,
“Bauer Media Outdoor’s methodology sets out the end-to-end process for the delivery and reporting of campaigns across its UK digital network, which has been subject to independent audit by us at PwC. The DOOH sector is taking a proactive lead in responding to the increased demand from advertisers for verified data to justify their marketing spend. This transparency and accountability will benefit all stakeholders in the sector.”
PwC’s audit was conducted in accordance with the assurance standard ISAE 3000 Assurance Engagements other than Audits and Reviews of Historical Financial Information issued by the International Auditing and Assurance Standards Board.
Bauer Media Outdoor’s audit becomes the second PwC external audit in the Out of Home industry, following JCDecaux’s audit in 2017, which is being repeated in 2019.
In today's fragmented media landscape, brands are under constant pressure to create connected campaigns that deliver consistency across channels. Yet many still plan social and digital Out-of-Home (DOOH) separately. That may be a missed opportunity.
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