Bauer Media Outdoor and 23red, alongside NHS Blood and Transplant (NHSBT), have launched an innovative new campaign across digital Out of Home.

The campaign uses live data from local donor centres alongside images of real blood recipients to normalise blood donation and make it more personal and local.

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Bus shelter advertising continues to be a dynamic and effective medium for brands aiming to enhance visibility and engage with audiences across the UK. With strategic placements in high-traffic areas, these advertisements capture the attention of commuters, pedestrians, and drivers alike—making them an integral component of any Out of Home (OOH) advertising strategy.

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Bauer Media Outdoor is the first Out of Home media owner to begin a nationwide upgrade of fluorescent tubes to bespoke Philips LED light tubes by Signify. The initiative, starting with 4,000 Adshel shelters in cities including Glasgow, Brighton, Merseyside, Leeds, and Newcastle, will be completed by Q1 2019, with the goal of eventually upgrading the entire Classic Adshel estate.

The LED tubes cut energy consumption and carbon emissions by up to 65%, have double the lifespan of previous lighting, and reduce tube waste, all at no cost to taxpayers. This project is part of Bauer Media Outdoor’s broader sustainability efforts, which include reducing vehicle emissions, halving its carbon footprint, and using 100% renewable electricity.

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Brighton & Hove’s bus shelters are set to receive a digital revitalisation, delivered in partnership between Brighton & Hove City Council and Out of Home media owner Clear Channel.

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There are thousands of outdoor advertisements in the UK, lining our streets, adorning the sides of buildings and standing out in our shopping centres and supermarkets.

The sheer number of outdoor advertisements is surely a testament to their effectiveness, but just how effective are they? The team at Bauer Media Outdoor go into detail in this post.

This August the NHS Leeds Clinical Commissioning Group (CCG) ran a month-long Out of Home campaign across our network in Leeds, including a unique 96 sheet billboard site hand-painted by a local artist.

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For this campaign, in a media first, Bauer Media Outdoor partnered with the team at indaHash to integrate social media posts with digital Out of Home. The media for the campaign was booked through PHD UK & Talon Outdoor.,

6-sheets are large-format out-of-home advertising posters. These can be printed or digital and include everything from bus shelter posters to digital screens inside malls.

Our 6-sheets are great for brand building and allow businesses to grab consumers’ attention with eye-catching visuals in high footfall areas. With them, you reach thousands or even millions within weeks, attract more customers to your business, and increase sales.

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Bauer Media Outdoor launched the first phase of New World Payphones being installed on the streets of London’s West End, bringing Adshel Live back into the heart of the nation’s capital and its cultural, business and entertainment centres.

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Martin Firrell marked the 50th Anniversary of the 1967 Sexual Offences Act with with a series of interventions, including a takeover of digital billboards across England and Wales.

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