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Bauer Media Outdoor and JCDecaux UK reveal that post-pandemic, consumers care most about quality products, fair value, and brand transparency. Social responsibility and environmental efforts, while important, rank lower than expected.

With trust more crucial than ever, brands need to focus on delivering products and experiences that earn loyalty, while using trusted media channels like OOH, TV, and cinema to strengthen their reputation.

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The milestone installation further solidifies Adshel Live as the UK’s largest Digital Out of Home network and Bauer Media Outdoor as Out of Home industry leader for national digital reach.

Bauer Media Outdoor joins BBC’s Creative Allies Initiative

The BBC’s Creative Diversity Unit, led by June Sarpong, has launched the Creative Allies Initiative to promote allyship across the creative industry. Bauer Media Outdoor is among the organisations signing up as Creative Ally Champions, committing to support the next generation of creative leaders from underrepresented backgrounds, including Black, Asian and Minority ethnic talent, disabled talent, and those from low-income backgrounds.

Through allyship, the initiative encourages individuals at all levels to actively support colleagues who may have had fewer opportunities, helping to foster a more inclusive creative sector.

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Bauer Media Outdoor has partnered with Pocc (People of Culture Collective) to showcase their latest campaign across digital Out of Home sites nationwide.

Titled “Making Britain Great Since...”, the campaign challenges mainstream narratives of the immigrant experience, highlighting the contributions of generations of ethnically diverse Britons. Developed from within the Pocc community, the campaign celebrates intergenerational impact, allowing members to share their own stories with pride.

Featuring well-known figures from arts, culture, literature, and business, alongside everyday Britons, the campaign brings high-impact, personal stories to the public, shining a spotlight on the cultural and social contributions of diverse communities across the UK.

Construction of eight brand new free-standing digital advertising units has been completed in the London Borough of Camden, further expanding the reach of Bauer Media Outdoor’s leading Adshel Live network.

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Hivestack, the leading global programmatic digital Out of Home (DOOH) ad tech company, has announced a new partnership with Bauer Media Outdoor. This partnership marks a continued shift in the UK market, as Bauer Media Outdoor enables advertisers to access their digital inventory programmatically via Hivestack’s Supply Side Platform (SSP) and Exchange. 

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Head of Research & Insight, Lindsay Rapacchi, uses a classic parasitical crab analogy to deliver an optimistic message of reassurance to brands as the industry emerges from lockdown.

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Bauer Media Outdoor is proudly offering 250 free-of-charge digital Out of Home campaigns to the UK’s local business owners that have worked tirelessly to support their local communities throughout the Covid-19 pandemic.

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Pioneering study by Bauer Media Outdoor, JCDecaux UK and Posterscope proves moments and content relevance in Digital Out of Home campaigns increase consumer brain response, ad recall, brand / creative rating, and sales response.

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