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Construction of eight brand new free-standing digital advertising units has been completed in the London Borough of Camden, further expanding the reach of Bauer Media Outdoor’s leading Adshel Live network.

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Hivestack, the leading global programmatic digital Out of Home (DOOH) ad tech company, has announced a new partnership with Bauer Media Outdoor. This partnership marks a continued shift in the UK market, as Bauer Media Outdoor enables advertisers to access their digital inventory programmatically via Hivestack’s Supply Side Platform (SSP) and Exchange. 

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Head of Research & Insight, Lindsay Rapacchi, uses a classic parasitical crab analogy to deliver an optimistic message of reassurance to brands as the industry emerges from lockdown.

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Bauer Media Outdoor is proudly offering 250 free-of-charge digital Out of Home campaigns to the UK’s local business owners that have worked tirelessly to support their local communities throughout the Covid-19 pandemic.

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Pioneering study by Bauer Media Outdoor, JCDecaux UK and Posterscope proves moments and content relevance in Digital Out of Home campaigns increase consumer brain response, ad recall, brand / creative rating, and sales response.

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Bauer Media Outdoor has worked with NHS Leeds Clinical Commissioning Group and production company Voodooh to develop a dynamic digital Out of Home campaign to remind the public of the health risks posed by lower temperatures.

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Public artist Martin Firrell has unveiled his final project as Bauer Media Outdoor’s Artist in Residence. The series of public artworks, entitled ‘Counter Culture Rising’, conveys a cinematic narrative, exploring various forms of hippy counter culture, and is currently displayed across Bauer Media Outdoor’s digital Out of Home network nationwide

Bauer Media Outdoor celebrates the installation of its 100th Billboard Live screen, as the company continues to expand its digital 48-sheet network across the UK.

Clear Channel, one of the UK’s largest Out of Home media and infrastructure companies, has announced a new partnership with Hammerson.

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NHS Blood and Transplant, alongside Bauer Media Outdoor and 23red, took a data-led approach, launching their emotive campaign to encourage more people to give blood and reflect the diverse audiences in need of blood donors.

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