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Bauer Media Outdoor partners with Our Streets Now and Plan International UK on #CrimeNotCompliment campaign
Bauer Media Outdoor has partnered with Our Streets Now and Plan International UK to launch a national Out of Home campaign calling for public sexual harassment (PSH) to be made a criminal offence in the UK and to drive cultural change around the issue.
The campaign, #CrimeNotCompliment, was created by Plan International UK alongside Our Streets Now, a movement founded by sisters Gemma and Maya Tutton, who have been campaigning since 2019 to end public sexual harassment. The two organisations formally launched their partnership in November 2020, uniting behind the call for legislative change.
Developed since the end of 2020, the Out of Home campaign launches today across Bauer Media Outdoor’s digital estate nationwide. Using impactful creative and real-life testimonials, the campaign shines a light on the everyday experiences of public sexual harassment faced by girls, young women and people of marginalised genders, while encouraging collective action to address and prevent it.
Bauer Media Outdoor and JCDecaux unveil The Moment For Trust research
Bauer Media Outdoor and JCDecaux UK reveal that post-pandemic, consumers care most about quality products, fair value, and brand transparency. Social responsibility and environmental efforts, while important, rank lower than expected.
With trust more crucial than ever, brands need to focus on delivering products and experiences that earn loyalty, while using trusted media channels like OOH, TV, and cinema to strengthen their reputation.
Bauer Media Outdoor backs the BBC’s Creative Allies Tool and supports its launch with a nationwide campaign
Bauer Media Outdoor joins BBC’s Creative Allies Initiative
The BBC’s Creative Diversity Unit, led by June Sarpong, has launched the Creative Allies Initiative to promote allyship across the creative industry. Bauer Media Outdoor is among the organisations signing up as Creative Ally Champions, committing to support the next generation of creative leaders from underrepresented backgrounds, including Black, Asian and Minority ethnic talent, disabled talent, and those from low-income backgrounds.
Through allyship, the initiative encourages individuals at all levels to actively support colleagues who may have had fewer opportunities, helping to foster a more inclusive creative sector.
Bauer Media Outdoor partners with Pocc to share the Stories That Made Britain Great
Bauer Media Outdoor has partnered with Pocc (People of Culture Collective) to showcase their latest campaign across digital Out of Home sites nationwide.
Titled “Making Britain Great Since...”, the campaign challenges mainstream narratives of the immigrant experience, highlighting the contributions of generations of ethnically diverse Britons. Developed from within the Pocc community, the campaign celebrates intergenerational impact, allowing members to share their own stories with pride.
Featuring well-known figures from arts, culture, literature, and business, alongside everyday Britons, the campaign brings high-impact, personal stories to the public, shining a spotlight on the cultural and social contributions of diverse communities across the UK.
