The Hornicultural Society campaign scoops awards

Building strong partnerships with creative agencies is a key pillar for our Create team, as we help to educate them on the best in creativity on Out Of Home (OOH) and work with them on projects where we have a shared interest. One of our many successful partnerships includes our creative relationship with Ogilvy. 

You may think of our Elton John AIDS Foundation campaign when thinking of the work we have done with Ogilvy, but there is another campaign that has been a huge success story for both companies. 

Last year, we partnered with Ogilvy to launch the Hornicultural Society campaign for Relate, a relationship charity that provides support to people across England and Wales to strengthen their personal relationships. The creative wittily used vegetable emojis and copy on condom packaging to educate over 65s about safe sex and we collaborated with Ogilvy to build the campaign for Bauer Media Outdoor's digital Out of Home screens.

The campaign has been making a lot of noise and gained recognition within the creative community this year, having won several awards, including four Cannes Lions, DMA Award for best OOH and seven D&AD Pencil’s. 

The campaign was covered in the national press, including a feature in The Sun and Good Morning Britain. 

We are extremely proud of the continued success of the campaign and our ongoing work with Ogilvy. The collaboration cements our commitment to use OOH as a canvas for creativity and a Platform for Good.