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New report finds Out of Home just 3.3% of UK advertising’s power consumption and under 3.5% of its carbon footprint
A new report from Outsmart, the trade body for the UK Out of Home (OOH) advertising industry, finds that OOH is the most sustainable advertising platform for brands when compared to other major media.
Bauer Media Outdoor partners with the University of the West of England’s New Wave collective to amplify LGBTQIA+ voices
Artwork created by students from UWE Bristol’s School of Arts is now being showcased across 21 single-sided Out of Home screens throughout Bristol, transforming everyday city spaces into a public art exhibition.
The exhibition explores a range of themes connected to the LGBTQIA+ community, including queer love and how experiences of loneliness are understood and expressed across different generations. Students collaborated to produce striking 2D artworks that reflect both their creative practice and personal perspectives.
The work will remain on display across the city until the end of the year, offering residents and visitors the opportunity to engage with contemporary art as part of their daily journeys.
From Screens to Shelves: How FMCG brands can embrace the entertainment playbook
Following a conversation over coffee with our Entertainment lead (Rich Caddy), it became apparent that brands across both the FMCG and Ents categories share some similarities in the challenges they face. Out of Home has consistently been a lead channel for both sets of brands over many years, so by taking a deep dive into how Ents brands are using the channel, it can provide useful inspiration for FMCG marketers who may be looking for new ways to achieve their objectives, or simply elevate the next campaign.
Martin Firrell celebrates seven women leaders in a new public artwork series showcased by Bauer Media Outdoor
Today, internationally acclaimed Franco-British artist Martin Firrell, in partnership with Bauer Media Outdoor, announced a major new public art series which will explore the ways women regard and exercise power in the modern world.
Newcastle embraces sustainability with its first Living Roof
Newcastle’s first Living Roof has been installed on Stamfordham Road in partnership with Bauer Media Outdoor, creating a greener, more biodiverse cityscape.
The shelter, also referred to as a Bee Bus Stop, is built from sustainable materials and features a mix of wildflowers and sedum plants that provide food and habitats for bees and other pollinating insects. Beyond supporting biodiversity, the living roof helps absorb rainwater and filter particulates from the air, contributing to improved environmental quality.
Designed to bring greenery back into urban areas, these shelters not only benefit wildlife but also promote healthier, more vibrant communities, demonstrating how Out of Home infrastructure can serve both people and the planet.