Today, internationally acclaimed Franco-British artist Martin Firrell, in partnership with Bauer Media Outdoor, announced a major new public art series which will explore the ways women regard and exercise power in the modern world.
Today, internationally acclaimed Franco-British artist Martin Firrell, in partnership with Bauer Media Outdoor, announced a major new public art series which will explore the ways women regard and exercise power in the modern world.
The project titled Women and Power is the latest installation in Firrell’s 25-year association with leading Out of Home media and infrastructure company Bauer Media Outdoor.
The art series features inspiring quotes from seven eminent female leaders and change-makers across arts, academia, business and culture, it will be rolled out on Bauer Media Outdoor's digital Out of Home screens nationwide.
Through his work, Firrell aims to challenge unjust power systems including patriarchal power, the oppression of women and non-heterosexuals, and the heteronormative status quo. As with his previous installations, this series sees Firrell use thought-provoking language to engage directly with the public, provoking dialogue about more equitable social organisation.
Carolyn McCall, CEO, ITV:
“He called us ‘leaders in frocks to undermine us’. It didn’t work.”
Maggi Hambling, painter and sculptor:
“People can eat you up. I like to choose who eats me.”
Julia Hoggett, CEO, London Stock Exchange:
“Coming out makes you fearless. It’s a superpower.”
Ngozi Fulani, CEO, Sistah Space:
“Your power over me is perceived. Not real. I don’t accept it. It doesn’t exist.”
Rebecca Salter, President Royal Academy of Arts:
“Fall down 7 times, stand up 8.”
Joanne Harris, novelist, Chair Society of Authors:
“Polite and obedient is no way to correct a power imbalance.”
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Heather Hancock, Master St. John’s College, Cambridge:
“Women from Northeast Lancashire are generally regarded as powerful.”
"Only the Out of Home medium has the power to present important, socially engaged public art on this scale, to everyone, at once."- Martin Corke, Bauer Media Outdoor European Marketing Lead. The artworks will be displayed across the UK from 19 February 2024.
‘Pride is Everything’ is a new multi‑market campaign running across Bauer Media Outdoor’s estate in nine European countries. Co‑created with M&C Saatchi UK’s LGBTQIA+ group ‘PROUD’ and LGBTQ+ communities across Europe, it celebrates the many ways Pride is lived, felt and expressed in everyday life.
