Bauer Media Outdoor becomes the first Out of Home media owner to commit to ambitious Science Based Targets initiative

Bauer Media Outdoor is now the first Out of Home Media Owner to commit to the Science Based Targets initiative (SBTi), further demonstrating our dedication to becoming a carbon net zero organisation. 

Science-based targets provide a clearly defined pathway for companies to reduce greenhouse gas emissions, helping prevent the worst impacts of climate change and ensuring sustainable business growth. 

What makes an emissions target ‘science-based’ is if it is in line with the reductions needed to meet the global commitment under the Paris Agreement to limit climate warming to 1.5°C by 2050, thereby mitigating the worst impacts of climate change. 

Committing to science-based targets further defines Bauer Media Outdoor Europe’s role in setting the pace for those in the Out of Home advertising sector to achieve carbon net zero. It follows on the heels of the company’s commitment to become carbon net zero by 2030 across Scope 1 and 2 and by 2045 across Scope 3. 

To reach our carbon net zero targets, we’ve implemented a Carbon Net Zero Transition programme that not only focuses on carbon reduction but also includes other sustainability goals. This includes transitioning to 100% renewable electricity at all sites and for all street furniture, as well as introducing a low or zero emissions fleet replacement and promoting biodiversity with products like Living Roof bus shelters. 

Within the UK, we’ve also improved our rating from the CDP (formerly known as the Carbon Disclosure Project) to a B. The global non-profit runs the world’s leading environmental disclosure platform to encourage climate action and environmental transparency.