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Vertical Meadows have started appearing across the UK, as Bauer Media Outdoor promotes green infrastructure with its latest product launch. 

In this report, we’ll share our research on diversity and inclusion in media and advertising and the variety of in-store accommodations that brands and businesses are using to embrace diversity.

Bauer Media Outdoor has partnered with PROPS, a Bristol-based charity that supports people with learning difficulties into meaningful employment, as part of an initiative to provide hands-on experience within the Out of Home advertising industry.

The partnership began with two creative workshops held at Bauer Media Outdoor’s Bristol depot, where participants were introduced to the operational side of the business and took part in poster design activities. These sessions gave trainees the opportunity to develop creative skills while gaining real-life work experience, producing designs that represent PROPS and its mission.

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Out of Home (OOH) advertising is becoming an essential brand-building channel for FMCG marketers, especially amid TV fragmentation, HFSS restrictions, and rising costs. Combining mass reach with tactical retail proximity, OOH offers unique opportunities to drive mental availability and connect with consumers during key category entry points. While special builds and creative executions dominate headlines, the poster remains the backbone of effective campaigns - now supercharged by Digital OOH innovations like dynamic data triggers and contextual targeting. By leveraging distinctive brand assets and creativity at scale, advertisers can boost attention, recall, and long-term impact, ensuring OOH delivers more than awareness - it drives purchase intent.

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Communities across the UK are welcoming new Living Roof bus shelters as the demand for our bee-friendly bus stops continues.  

The thoughtfully curated shelters, also fondly referred to as Bee Bus Stops, are designed with sustainability at their core, featuring 100% recycled or upcycled materials. In addition to a mix of native wildflowers and sedum species to bolster the number of bees and other pollinators.

Living Roofs not only support native biodiversity by providing green havens for bees and other pollinators, but they also contribute to the government’s Environmental Improvement Plan by creating nature recovery networks nationwide.

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