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In 2022, the advertising agency market size is expected to reach £16.8bn in the UK. Because there is so much digital noise when it comes to advertising, it is vital that you find ways to stand out when you are advertising your business. One simple and effective way to reach your target audience is through local business advertising.

Do you want to learn more about the benefits of local advertising? Keep reading this local business advertising guide for the top local business advertising benefits.  

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Bauer Media Outdoor partners with public artist Martin Firrell to display new artworks marking the 50th anniversary of the UK’s first Gay Pride march across digital screens up and down the UK.

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2021 was an interesting year in Out of Home with the return of a life outdoors and brands looking to be a part of this significant cultural moment. As we turn our attention to 2022, our Client Partner Colin Horan looks back on the year, and picks out three trends that emerged from the last 12 months that are here to stay.

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Oxford’s first Living Roof bus shelter has been installed in East Oxford, as part of work to support biodiversity across the city and enhance local communities.

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Ready to create a great bus stop advert? Read our top do's and don'ts below.

Brand building is essential for business success in the 21st century. It’s no longer enough to offer great products or services. Customers want authentic brands they can trust. By understanding your audience, defining a clear voice and values, maintaining consistency, leveraging social media, and staying visible through strategic advertising, you can create a strong brand identity that sets you apart from competitors.

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Bauer Media Outdoor has partnered with Our Streets Now and Plan International UK to launch a national Out of Home campaign calling for public sexual harassment (PSH) to be made a criminal offence in the UK and to drive cultural change around the issue.

The campaign, #CrimeNotCompliment, was created by Plan International UK alongside Our Streets Now, a movement founded by sisters Gemma and Maya Tutton, who have been campaigning since 2019 to end public sexual harassment. The two organisations formally launched their partnership in November 2020, uniting behind the call for legislative change.

Developed since the end of 2020, the Out of Home campaign launches today across Bauer Media Outdoor’s digital estate nationwide. Using impactful creative and real-life testimonials, the campaign shines a light on the everyday experiences of public sexual harassment faced by girls, young women and people of marginalised genders, while encouraging collective action to address and prevent it.

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Bauer Media Outdoor has partnered with Pocc, the creative network driving cultural impact, to unlock a new art fund championing the work of underrepresented creatives in 2021.

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