Hivestack, the leading global programmatic digital Out of Home (DOOH) ad tech company, has announced a new partnership with Bauer Media Outdoor. This partnership marks a continued shift in the UK market, as Bauer Media Outdoor enables advertisers to access their digital inventory programmatically via Hivestack’s Supply Side Platform (SSP) and Exchange.
Partnership signals the growth of DOOH in the UK and, as part of Bauer Media Outdoor’s automation and programmatic strategy, this is the first time inventory will be made available via OpenRTB.
Hivestack, the leading global programmatic digital Out of Home (DOOH) ad tech company, has announced a new partnership with Bauer Media Outdoor. This partnership marks a continued shift in the UK market, as Bauer Media Outdoor enables advertisers to access their digital inventory programmatically via Hivestack’s Supply Side Platform (SSP) and Exchange.
Bauer Media Outdoor currently represents more than 30% of the DOOH UK market with real estate that covers roadside locations, supermarkets, malls, pubs and bars, across the UK, reaching 69% of all UK adults weekly. The partnership will begin with Bauer Media Outdoor’s national Malls Live network, before moving on to include other formats, such as Adshel Live, the UK’s largest DOOH network.
“We’re thrilled to partner with Hivestack and accelerate our journey to offer extra programmatic solutions to our clients at scale”, shared Richard Bon, Joint Managing Director at Bauer Media Outdoor. “Following our exciting Hammerson win – as our Malls Live network becomes the UK’s leading malls video network - and as programmatic DOOH continues to grow, we believe that our integration with Hivestack will not only allow us to tap into new video and digital revenue streams, but also enable advertisers to connect with new audiences.”
“This partnership represents a landmark change for programmatic DOOH delivery, enabling buyers to target audiences at unprecedented scale”, said Andreas Soupliotis, CEO, Hivestack. “Bauer Media Outdoor has an exciting vision for programmatic DOOH, and Hivestack is thrilled to be embarking on this journey with them."
This partnership continues to reinforce Hivestack’s presence across the EMEA and further strengthens their already existing relationship with Bauer Media Outdoor Singapore, which was announced earlier this year.
Bauer Media Outdoor launches Powerful Posters University, a free online course designed to help people at the early stages of their careers in advertising and media understand what makes great OOH campaigns memorable and effective.
In today's fragmented media landscape, brands are under constant pressure to create connected campaigns that deliver consistency across channels. Yet many still plan social and digital Out-of-Home (DOOH) separately. That may be a missed opportunity.
