Bauer Media Outdoor has teamed up with Ogilvy UK’s Proud network to launch a striking Out of Home campaign highlighting hidden stories from queer history. Seven posters across digital OOH screens shine a light on the fact that LGBTQ+ experiences have always existed—they’ve just been buried from view.
Bauer Media Outdoor teams up with Ogilvy UK’s Proud network to launch a new Out of Home campaign to celebrate LGBT+ History Month.
Launching today across Bauer Media Outdoor’s digital Out of Home screens around the UK, the series of seven posters features little known facts and insights about queer history and raises awareness that not all history is straight.
The campaign reminds the world that the LGBTQ+ experience is nothing new but has just been buried from view for centuries. The posters mark an important step towards changing that reality. History reflects those who write it and hides those who don’t.
Jason Jarvis, Creative Agency Account Director and LGBTQ+ Crew lead, Bauer Media Outdoor: “As a one-to-many medium Out of Home is the perfect platform to deliver campaigns that inspire, educate, and give hope to the audiences we serve and represent. Celebrating the LGBTQ+ community has been important to Bauer Media Outdoor, and working with Ogilvy will allow us to supercharge our creative message around LGBTQ+ History Month. This partnership takes our efforts to the next level, and it’s something we hope to further build upon in the future.”Angus George, ECD, Ogilvy UK: “Now more than ever, LGBTQ+ visibility is vital. Not everything should be consumed through devices. Seeing and celebrating LGBTQ+ heroes in the real world on visible media delivers a serious punch. This is a vital message for the more marginalised sections of the LGBTQ+ community. Trans and non-binary folk are seeing their very experience and identity called into question daily in the media and minimised as some kind of ‘modern trend’.”
For the last four years, Bauer Media Outdoor have celebrated the LGBTQ+ community with creative projects during key moments in the LGBTQ+ calendar, for example, Queer History Month in February and Pride (globally) over the summer.
