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Bauer Media Outdoor and NHS launch a temperature-triggered digital advertising campaign in Leeds
Bauer Media Outdoor has worked with NHS Leeds Clinical Commissioning Group and production company Voodooh to develop a dynamic digital Out of Home campaign to remind the public of the health risks posed by lower temperatures.
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Martin Firrell Unveils Final Work as Bauer Media Outdoor Artist in Residence
Public artist Martin Firrell has unveiled his final project as Bauer Media Outdoor’s Artist in Residence. The series of public artworks, entitled ‘Counter Culture Rising’, conveys a cinematic narrative, exploring various forms of hippy counter culture, and is currently displayed across Bauer Media Outdoor’s digital Out of Home network nationwide

Spearheading Innovation at Bauer Media Outdoor
Neil Chapman, Head of New Business and Product Development at Bauer Media Outdoor, plays a key role in shaping the future of the company’s advertising estate, focusing on long-term development and innovation across its portfolio of products.
Following Bauer Media Outdoor’s recent announcements at their annual Upfronts event, On The Record, Neil shared insights into the company’s latest social good initiatives and highlighted his commitment to creating projects that deliver meaningful, tangible benefits. His work reflects a focus on combining business growth with positive impact for communities and audiences alike.

Martin Firrell launches latest public artworks exploring a fairer society
Artist Martin Firrell, the Artist in Residence for Out of Home media owner Bauer Media Outdoor, will be displaying a series of his new public artworks, entitled ‘Union City’. The project examines the idea of fairness in society, designed to provoke debate about social policy and what constitutes a fair society.

Bauer Media Outdoor announces that PwC has independently audited its digital play-out verification process
Bauer Media Outdoor UK has been independently audited by the professional audit firm PwC.
The audit covers Bauer Media Outdoor’s delivery and reporting of selected UK digital campaigns, meeting advertisers’ requirement for transparency in digital media.

The difference between Billboards and Hoardings
In the advertising age, it’s not uncommon to be unsure which form of advertising is the best of your brand. It’s also not uncommon to be unsure of what each format is, such is the variety available to businesses today. In this article, we're going to look at the differences between billboards and hoardings.




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