Morrisons Specification

Supplying Content

Our specifications and deadlines differ depending on which team has processed your campaign.

To ensure your content is sent to the correct department, please use the link below which best represents your booking:

Button Text
Button Text

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Creating Content

Static Content
Creative Dimensions: 
1080px x 1920px portrait
DPI:  72 DPI
File Type: JPG, PNG
File Format: RGB - CMYK will not display correctly
File Size:  1MB or less for programmatic campaigns
Made with HTML Tables

Video Content
File Formats: 
MPEG4, MOV
Encoding:  H264
Frame Rate:  25fps
Bitrate: 8mbit/s
File Size: 25MB or less / 5MB or less for programmatic campaigns
Standard Slot Length: 10 seconds
Guidelines: Video Creative Guidelines
Made with HTML Tables

Dynamic Content
Guidelines: 
Dynamic Creative Guidelines
Made with HTML Tables

Creative Considerations & Additional requirements

For all Morrisons Live campaigns, content must also adhere to the Morrisons Live Brand Guidelines and be provided 5 days in advance in order to pass Morrisons review before going live.

  • Video content is permitted.
  • Standard slot length: 10 seconds (unless agreed otherwise)
  • Screens do not emit sound.

At the time of booking Morrisons Live, we need to know if you intend to include any images of the categories below.

  • Sweets, Fast Food & other HFSS products
  • Alcohol
  • Tobacco/Vapes
  • Guns
  • Swimwear/underwear
  • Politics

The following categories of content and products are prohibited for advertising on Morrisons Live:

  • Political content or association with any political party.
  • Religious content or affiliation.
  • Pressure groups or advocacy organisations.
  • Pornography, sexual content, or sexual imagery.
  • Other supermarkets or major retailers, including: Tesco, Sainsbury’s, Aldi, Asda, Lidl, Co-op, Waitrose, Iceland, Ocado, Marks & Spencer, Argos, and JohnLewis.
  • Baby formula, including infant formula and follow-on formula.
  • Gambling and gambling-related services, excluding the National Lottery.
  • Tobacco products, including heated tobacco and all nicotine-related products, such as vapes and nicotine pouches (SNUs).
  • Products that are exclusive to another retailer.

Additional digital creative costs

There is an additional charge for campaigns where more than 10 creatives are provided of £100 (NET) per creative.

  • EXAMPLE
  • 11 creatives = 1 additional creative =  £100 charge
  • 20 creatives = 10 additional creatives = £1,000

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Downloads

Morrisons Live - Static
.ai
Morrisons Live - Static
.psd
Morrisons Live - Video
.aep