Our specifications and deadlines differ depending on which team has processed your campaign.

To ensure your content is sent to the correct department, please use the link below which best represents your booking:

• Booked through an Agency Group or a Specialist? Supply your content here.
• Booked directly with Bauer Media Outdoor or an Independent Agency? Supply your content here.

For all Morrisons Live campaigns, content must also adhere to the Morrisons Live Brand Guidelines and be provided 5 days in advance in order to pass Morrisons review before going live.

• Video content is permitted.
• Standard slot length: 10 seconds (unless agreed otherwise)
• Screens do not emit sound.

At the time of booking Morrisons Live, we need to know if you intend to include any images of the categories below.

• Sweets, Fast Food & other HFSS products
• Alcohol
• Tobacco/Vapes
• Guns
• Swimwear/underwear
• Politics

The following categories of content and products are prohibited for advertising on Morrisons Live:

• Political content or association with any political party.
• Religious content or affiliation.
• Pressure groups or advocacy organisations.
• Pornography, sexual content, or sexual imagery.
• Other supermarkets or major retailers, including: Tesco, Sainsbury’s, Aldi, Asda, Lidl, Co-op, Waitrose, Iceland, Ocado, Marks & Spencer, Argos, and JohnLewis.
• Baby formula, including infant formula and follow-on formula.
• Gambling and gambling-related services, excluding the National Lottery.
• Tobacco products, including heated tobacco and all nicotine-related products, such as vapes and nicotine pouches (SNUs).
• Products that are exclusive to another retailer.

Additional digital creative costs

There is an additional charge for campaigns where more than 10 creatives are provided of £100 (NET) per creative.

• EXAMPLE
• 11 creatives = 1 additional creative =  £100 charge
• 20 creatives = 10 additional creatives = £1,000