Outdoor Media Awards Winners Announced

Find out which standout campaigns received a 2026 OMA

Winners Guide

2026 Winners

This year’s winners showcase thoughtful strategy, imaginative ideas and timeless work that truly resonated. Explore the conversation starters and head-turners.

Gold
Transport for London – Santander Cycles

WPP Media OOH / DOOH.com / Wavemaker / VCCP

Silver
P&O Cruises – Sailing to Success

Wavemaker / WPP Media OOH / DOOH.com / The Trade Desk

Bronze
American Express – Amex Gold You Do You

Rapport / IMPACT / UM / Dentsu Creative / Ann Squared / Look Up

Gold
Netflix – Wednesday Season 2

iProspect / Dentsu OOH

Silver
Vodafone Three – Two is Better Than One

Dentsu OOH / Carat / Leo Burnett

Bronze
Shelter – Invest in Social Housing

Beyond / Talon

Gold
IKEA – Oxford Street: An Iconic Launch

iProspect / Mother / Dentsu OOH

Silver
Transport for London – Car Drive Nudges

Wavemaker / WPP Media OOH / VCCP / DOOH.com

Bronze
AB InBev – Corona Own the Golden Hour

DraftLine London / Starcom / Publicis Media OOH

Gold
P&O Cruises – Sailing to Success

Wavemaker / WPP Media OOH / DOOH.com / The Trade Desk

Silver
Tesco Bank – Real Time Exchange Battleground

DOOH.com / WPP Media OOH / EssenceMediacom

Bronze
Transport for London – Car Drive Nudges

Wavemaker / WPP Media OOH / VCCP / DOOH.com

Gold
Kraft Heinz – Trigger the Taste

Carat / Dentsu OOH / Wieden+Kennedy London

Silver
Mondelez – Cadbury Made to Share

VCCP / Girl&Bear / Publicis Media OOH / Spark Foundry

Bronze
Butcombe Original – Nothing but Original

Bray Leino / Posterscope

Gold
Mars Whiskas – Welcome to PURRADISE™

WPP Media OOH / DOOH.com / EssenceMediacom / AMV BBDO

Silver
Just Eat – Winter Winners

Rapport / IMPACT / UM

Bronze
Netflix – Toxic Town

iProspect / Dentsu OOH / Liveposter / Open Media / Ocean Outdoor

Gold
Nike – The Journey IIOME

Initiative / Wieden+Kennedy London / Rapport

Silver
Mars – Dreamies Ad Attack

WPP Media OOH / EssenceMediacom / Jack / Build Hollywood / BlowUp Media / adam&eve\TBWA

Bronze
Canva – Design Against Dull

Stink Studios / OMD / Grand Visual / Talon / Global

Gold
Kraft Heinz – Trigger the Taste

Carat / Dentsu OOH / Wieden+Kennedy London

Silver
IKEA – From Outdoor to In‑Store

iProspect / Dentsu OOH

Bronze
Channel 4 – A Bigger Channel 4 Story

OMD / 4Creative / Talon

Gold
Butcombe Original – Nothing but Original

Bray Leino / Posterscope

Silver
Abundance Investments – Community Municipal Investment

Flight Feather / Global

Bronze
Transport for Greater Manchester – Tap & Go

Numodo / Republic of Media

Gold
Spotify Wrapped – Wrappers Delight

Zenith / Curly Media / St Marks Studios / Publicis Media OOH

Silver
Channel 4 – Educating Yorkshire

OMD / 4Creative / Talon

Bronze
Abel & Cole – Unprocess Your Food

Mediaplus Connect / Hearts & Minds / Behave Consultancy / Posterscope

Gold
Material Focus – Recycle Your Electricals

December19 / billups / GPM360

Silver
CoppaFeel! – Feelings

the7stars / Calling / Stink / Talon

Bronze
Bristol Bus Boycott – Designs4Change

Curiosity UnLtd / Bauer Media Outdoor / We the Curious / Forwards Festival / Bristol Business Improvement District / Arts Council England

Gold
Shelter – Invest in Social Housing

Beyond / Talon

Silver
Frazzled – The Feeling Ceiling

Matt Roach / Revolt / Flipbook / Ocean Outdoor

Bronze
Talk Club – H1DD3N NUMBER5

Bauer Media Outdoor

Highlights from the 2026 Awards

Grand Prix

Kraft Heinz
Trigger the Taste

Carat / Dentsu OOH / Wieden+Kennedy London

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