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The shelters mark the latest milestone in Essex County Council’s programme to upgrade bus shelter infrastructure across the county.  

At this year’s MadFest North, Bauer Media Outdoor (BMO) challenged the industry to rethink what really makes an outdoor ad work.

AdAstra is Bauer Media Outdoor’s campaign planning tool, built to help brands get more from their OOH campaigns. Our data makes it easy to identify and optimise the most relevant panel locations nationwide, making it easier to plan smarter campaigns that reach more of the right people, at the right time. It’s also the engine behind LaunchPAD, our ad buying platform.

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This new research explores how UK audiences travel for live events and the role Out of Home advertising plays along the way. From commuting routes to city centres and entertainment hotspots, the study reveals how brands can connect with eventgoers at key moments throughout their journeys.

Why every marketer should learn to question those MMM numbers, not just quote them.

Rebrand marks a major step in BMO’s strategy to accelerate innovation, data capabilities, and sustainable OOH infrastructure.

RECMA-recognised Outdoor Media Awards return with £150,000 Grand Prix prize and brand-new look. The OMAs celebrate their landmark 20th year with a bold new look and feel that reflects two decades of creativity, innovation, and excellence in Out of Home (OOH) advertising.

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Flagship collaboration will raise awareness, improve CPR readiness, and expand access to life-saving defibrillators across the UK

Q1 may follow the festive rush, but it’s anything but quiet. With events like the January Sales, Valentine’s Day and Mother’s Day, shoppers remain primed to spend. For brands, this creates a valuable window to stay top-of-mind and drive purchase, and OOH plays a key role by combining high visibility with proximity to retail at the moments that matter most.

When the festive season fades, consumer mindsets begin totransition from indulgence to reflection, prioritising health, finances and planning for the year ahead. We share 5 of the ways brands can use Out of Home advertising to reach, connect and resonate with audiences in Q1. 

Bauer Media Outdoor (BMO), leading media owner in Out of Home (OOH) advertising, has been awarded a contract to install and operate a network of 300 digital screens across Morrisons supermarkets nationwide. The rollout, set to commence in Q1 2026, marks a significant expansion of BMO's retail digital Out of Home (DOOH) portfolio and represents Morrisons' first foray into DOOH advertising.