Bauer Media Outdoor is developing ambitious plans to transform urban spaces across the UK following the acquisition of Arqiva’s payphone business. The deal will see the OOH media owner launch a major programme of development which will see existing phone boxes removed and replaced with hundreds of state-of-the-art kiosks.
Bauer Media Outdoor is developing ambitious plans to transform urban spaces across the UK following the acquisition of Arqiva’s payphone business.
Bauer Media Outdoor is developing ambitious plans to transform urban spaces across the UK following the acquisition of Arqiva’s payphone business.
The deal will see the OOH media owner launch a major programme of development which will see existing phone boxes removed and replaced with hundreds of state-of-the-art kiosks.
With integrated daylight-visible Adshel Live digital screens and a distinctive modern design, the new kiosks will quickly become a familiar sight on UK high streets and alongside key routes around towns and cities.
The project will start a nationwide roll-out from July 2016 and will see the majority of kiosks installed in central London. All kiosks will be situated in high footfall areas and will be positioned for optimum visibility from both pedestrian and vehicular audiences. The screens will be powered by Play iQ, Bauer Media Outdoor’s intelligent content and inventory management system – offering advertisers the ability to deliver and optimise real time, contextually relevant content.
Alongside voice and data, the kiosks have the potential to offer a host of other benefits to both advertisers and the public, including Beacons, Wi-Fi, mobile data services and interactive journey planners.
Bauer Media Outdoor’s CEO Justin Cochrane said. “Clear Channel is transforming both our business and UK Out of Home. We are building a next-generation estate based on a detailed understanding of advertisers, consumers, technology and cities. This acquisition is the kind of bold, innovative move that characterises our approach in 2016.
Not only will this deal deliver hundreds of world-class sites for advertisers it will provide fantastic services for the public while enhancing the urban environment right at the heart of London and other major cities.”
The deal is part of the company's wider digital transformation project that has seen the organisation invest heavily in a state of the art digital portfolio. This investment includes the nationwide expansion of the Adshel Live digital 6-sheet, ongoing investment in the Storm portfolio of super premium digital sites, and the extension of the Wrap network of digital billboards to 15 major UK towns and cities.
In today's fragmented media landscape, brands are under constant pressure to create connected campaigns that deliver consistency across channels. Yet many still plan social and digital Out-of-Home (DOOH) separately. That may be a missed opportunity.
Bauer Media Outdoor and Bournemouth, Christchurch and Poole Council have partnered to introduce two pioneering Milestone ‘All-Timber’ Nest bus shelters on Bournemouth seafront. Located on the Bournemouth seafront, the installation marks the first deployment of the latest Milestone design – which replaces the low carbon concrete bench and planter with timber versions – in the UK.
