The UK’s First Digital Special Build

For their biggest launch of this year, Mercedes Benz chose the Storm Cromination London site – taking full advantage of the site’s unique digital and special build capabilities just days after the site launch.

For their biggest launch of this year, Mercedes Benz chose the Storm Cromination London site – taking full advantage of the site’s unique digital and special build capabilities just days after the site launch.

Created in partnership with Mercedes Benz, Bauer Media Outdoor's Storm and Create teams, AMV BBDO, Fuel@VivaKi and Meridian, the campaign execution offered the ultimate showcase for the new Mercedes SUV, a brand whose motto is “the best or nothing.” The creative idea takes three glossy car visuals and by using huge 3D builds we were able to make the three unique landscapes go beyond the digital screens.

Aimee McKay, Managing Director at Storm, said: “This is a hugely exciting project for us, and we’re delighted to see Mercedes taking full advantage of the unrivalled creative capabilities of the Storm Cromination London site. Storm is all about delivering Fame on Demand and the Mercedes team instinctively saw the potential in combining digital Out of Home with an impressive 3D special build to create maximum brand impact in an iconic location; fantastic!”

It’s amazing watching a project come together from inception, through build to the place where advertisers get to realise its potential through dramatic and impactful campaigns – and always so satisfying when the promise becomes reality. We know that this is the first of many – and are incredibly excited to see what comes next.