World Cup 2026 Hub
Own the moments that unite the nation
The World Cup isn’t just another tournament. It’s a shared national moment, played out in pubs, living rooms, offices and on the streets.
As kick-off gets closer, excitement is rising. So are the opportunities for brands to show up, stand out, and be remembered.
This page is your World Cup advertising hub from Bauer Media Outdoor. A place to explore the latest thinking, inspiration and intelligence on how Out of Home can help brands win during one of the biggest cultural moments of 2026.
You’ll find:
- Fresh insights into consumer sentiment & behaviours around the World Cup, updated as the tournament unfolds.
- Nickable slides and strategic thinking to sharpen your World Cup plans .
- Standout OOH campaigns for instant inspiration.
- And keep an eye out for a cheeky football-themed competition with prizes up for grabs.
Bookmark it. Come back to it. Use it to keep World Cup conversations moving. Scroll on to get involved!
The OOH Game Plan for World Cup 2026
We’ve launched our brand-new World Cup Out of Home proposition: Own the Moment: The OOH Game Plan for World Cup 2026.
The Game Plan shows how OOH delivers impact when attention is at its highest and emotions are running strongest. It’s a simple, powerful framework designed around three roles OOH plays at scale: The Stage. TheStory. The Spotlight.
Hover over each section to get a flavour of the thinking inside.
World Cup tracker:
the latest national sentiment and behaviour
We’ve surveyed over 2,000 people across the UK to understand how the nation is really feeling about World Cup 2026. From levels of anticipation and viewing habits, to pre-match rituals and post-game behaviours, this tracker reveals how football fits into everyday life when the tournament takes over.
This isn’t a one-off snapshot. We’ll be running multiple waves of research before and throughout the tournament, so the story evolves as the World Cup does.
Explore the interactive highlights below for a quick hit of insight. Want the full picture? Fill in the form to receive the complete insights deck.
Pick your BMO starting lineup
From roadside reach, to unmissable premium DOOH and activation at POS...
Standout from the crowd with specials
From 3D installations on billboards, to brand takeovers onbus shelters, the option to go beyond the ordinary in outdoor is endless –capturing football fans’ imaginations and fuelling their passion for the game.
The DOOH Roadblock
- A one-hour takeover of the biggest World Cup moments.
- 4,000 total pool of all roadside digital screens*
- 100% SOV for one-hour in the lead up to the biggest games.
4 ways to own the biggest moments with DOOH Roadblocks:
Opening Game Night
Make your mark on the tournament by owning the moment in the lead up to the opening game night.
Home Nations Pre-Game
Whether it’s on the commute home, on route to the pick, or just picking up snacks before the big game. Own this crucial moment ahead of the home nations group games.
Home Nations Post-Game
With the late kick-off times, the morning after the night before is set to be a huge cultural moment to catch up on the reaction from the biggest games. A unique moment for brands to own.
World Cup Final
Leave your mark on the tournament by owning the biggest moment of all in the lead up to the World Cup final.
The packages
All-in
Own the tournament with a multi-format always-on presence.
Home Nations
Own the key moment in and around the home-nations games.
Highlights
Ready-made packs to own key days or react to the biggest moments.
While you’re here...
Explore our Moments Calendar
In sport, timing wins, and it’s no different for Out of Home. That’s why we’ve mapped out every key moment of the year into one simple Moments Calendar, helping you plan around when audiences are out shopping, commuting and socialising across the UK.
From sporting, retail and cultural occasions to the Oscars, headline festivals and all the tactical opportunities inbetween, the Moments Calendar has it all, allowing you to focus on creating smarter OOH campaigns that show up in the moments that matter.
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Kick off with the full story
Go beyond the highlights.
Register now to receive the complete World Cup 2026 insights deck.