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World Cup 2026 Hub

Own the moments that unite the nation

The World Cup isn’t just another tournament. It’s a shared national moment, played out in pubs, living rooms, offices and on the streets.
As kick-off gets closer, excitement is rising. So are the opportunities for brands to show up, stand out, and be remembered.

This page is your World Cup advertising hub from Bauer Media Outdoor. A place to explore the latest thinking, inspiration and intelligence on how Out of Home can help brands win during one of the biggest cultural moments of 2026.

You’ll find:

  • Fresh insights into consumer sentiment & behaviours around the World Cup, updated as the tournament unfolds.
  • Nickable slides and strategic thinking to sharpen your World Cup plans .
  • Standout OOH campaigns for instant inspiration.

Bookmark it. Come back to it. Use it to keep World Cup conversations moving. Scroll on to get involved!

Get in touch

The OOH Game Plan for World Cup 2026

We’ve launched our brand-new World Cup Out of Home proposition: Own the Moment: The OOH Game Plan for World Cup 2026.

The Game Plan shows how OOH delivers impact when attention is at its highest and emotions are running strongest. It’s a simple, powerful framework designed around three roles OOH plays at scale: The Stage. The Story. The Spotlight.

Hover over each section to get a flavour of the thinking inside.

World Cup tracker:
the latest national sentiment and behaviour

We’ve surveyed over 2,000 people across the UK to understand how the nation is really feeling about World Cup 2026. From levels of anticipation and viewing habits, to pre-match rituals and post-game behaviours, this tracker reveals how football fits into everyday life when the tournament takes over.

This isn’t a one-off snapshot. We’ll be running multiple waves of research before and throughout the tournament, so the story evolves as the World Cup does.

Explore the interactive highlights below for a quick hit of insight. Want the full picture? Fill in the form to receive the complete insights deck.

Get the full insight deck

Pick your BMO starting lineup

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From roadside reach, to unmissable premium DOOH and activation at POS...​

From roadside reach, to unmissable premium DOOH and activation at POS...​

Using OOH to align with major sporting events can significantly lift brand perceptions:​

91%​ Total reach of UK adults from Bauer Media Outdoor network.​

7,600+​ Pubs and Bars within walking distance to BMO’s national Adshel Live network.​

A growing network of 800+ digital screens across Asda, Sainsbury's and Morrisons.

Street-side digital advertisement showing a white milk carton with a cartoon character wearing sunglasses and holding a fish on a blue background.

Standout from the crowd with specials

From 3D installations on billboards, to brand takeovers onbus shelters, the option to go beyond the ordinary in outdoor is endless –capturing football fans’ imaginations and fuelling their passion for the game.​

Bus stop styled as a Euros 2020 waiting room with seats, a painted figure of a football player reading a book, flags, and a sign saying 'Our wait is almost over'.

The DOOH Roadblock​

  • A one-hour takeover of the biggest World Cup moments.​
  • 4,000​ total pool of all roadside digital screens*
  • 100%​ SOV for one-hour in the lead up to the biggest games.
Night street scene with digital billboards showing a promotional poster for the boxing match Jake vs Joshua airing live on Netflix December 20 at 1 AM GMT.
4 ways to own the biggest moments with DOOH Roadblocks​:
Large white number one on a turquoise background.

Opening Game Night​
Make your mark on the tournament by owning the moment in the lead up to the opening game night.

Large white number 2 on a coral orange background.

Home Nations Pre-Game​
Whether it’s on the commute home, on route to the pick, or just picking up snacks before the big game. Own this crucial moment ahead of the home nations group games.

Large white number 3 on a teal background with a slight shadow.

Home Nations Post-Game​
With the late kick-off times, the morning after the night before is set to be a huge cultural moment to catch up on the reaction from the biggest games. A unique moment for brands to own.

Large white number 4 with a subtle shadow on a purple background.

World Cup Final​
Leave your mark on the tournament by owning the biggest moment of all in the lead up to the World Cup final.

The packages

Get in touch for full details
Busy multilane highway with many cars and trucks driving under clear blue sky, with two large billboards on each side.

All-in

Own the tournament with a multi-format always-on presence.​

Digital bus stop advertisement display on a sunny city street with cars and a red double-decker bus in the background.

Home Nations

Own the key moment in and around the home-nations games.​

Bus stop ad with a red background showing broken crisps arranged like a smashed pie chart above bold text 'SMASHED IT' and logos for Women's Euro Switzerland 2025 and Walkers.

Highlights

Ready-made packs to own key days or react to the biggest moments.​

While you’re here...
Explore our Moments Calendar

In sport, timing wins, and it’s no different for Out of Home. That’s why we’ve mapped out every key moment of the year into one simple Moments Calendar, helping you plan around when audiences are out shopping, commuting and socialising across the UK.

From sporting, retail and cultural occasions to the Oscars, headline festivals and all the tactical opportunities inbetween, the Moments Calendar has it all, allowing you to focus on creating smarter OOH campaigns that show up in the moments that matter.

Take me to the Moments Calendar
Street scene showing several cars driving on a road beside a large building with digital billboards displaying sports advertisements.

Sporting Moments

Nighttime urban street scene with a person walking past a brightly lit bus stop advertising display and a red double-decker bus in the background.

Retail Occasions

Digital street advertisement displaying a colorful salad and text reading 'Iftar incoming 19:56 Schedule your sunset delivery' with Uber Eats logo.

Cultural Moments

Digital advertising screen in a shopping mall displaying TV drama shows including Castaways, Coma, Ellis, All Creatures Great and Small, The Teacher, and The Flatshare.

Entertainment

Spot the Balls Competition

*Update April 16th: The prizes were won by Joe of High Wycombe and Dan of London.

Kick off with the full story

Go beyond the highlights.

Register now to receive the complete World Cup 2026 insights deck.