Out of Home advertising guides

OOH campaigns proven to drive real-world impact

Scale, visibility and measurable results

Inspirational OOH campaigns

Out of Home advertising delivers real-world impact at scale, reaching audiences in the moments that matter. Across roadside billboards, retail environments, rail and digital Out of Home (DOOH), brands use OOH to build awareness, drive footfall and achieve measurable results.

Explore a range of campaigns showcasing how OOH performs across different sectors, budgets and formats - including classic billboard campaigns and digital Out of Home advertising.

Building with illuminated billboards advertising the movie Avatar: Fire and Ash along a busy street with blurred moving cars at dusk.
Impact you can measure

OOH campaigns that deliver results

From brand awareness to sales uplift, these campaigns show how Out of Home advertising drives measurable impact across different audiences, formats and objectives.

Multi-channel
Retail

Primark X Grazia

4 Bauer Media channels used

The first Bauer Media partnership uniting Grazia’s editorial storytelling with nationwide outdoor amplification.

Programmatic
FMCG
Bus stop advertisement at night showing Heinz Cream of Tomato Soup can and a bowl of tomato soup with a spoon.

Heinz

+4.2% sales uplift

Targeted OOH aligned with cold weather moments to drive real-world sales.

Explore

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If you haven’t found the case study you need, get in touch. We’ll share relevant examples that match your objectives, audience and sector.