Set within an iconic London skyline, the Shard forms a striking backdrop, and the site acts as a key gateway into central London.

Positioned directly at the busy junction of Borough Road and Borough High Street, this screen benefits from extended dwell times due to surrounding traffic lights, engaging both pedestrian and vehicular audiences.

Located on the A3, a major route from Elephant & Castle to London Bridge, the site targets high volumes of traffic heading towards the City.

Its central location connects brands with a vibrant and youthful audience studying at London South Bank University, socialising at Mercato Metropolitano and visiting the renowned Borough Market, making it a powerful platform to reach an active urban demographic.