The Bridges
UK's leading malls video network

Advertise at The Bridges

Get your brand in front of engaged shoppers at The Bridges with premium DOOH advertising in one of the North East's leading city-centre retail destinations. Located in the heart of Sunderland, The Bridges attracts shoppers from across the city and surrounding areas, creating opportunities for brands to connect with consumers in a busy retail environment.

With 370K weekly footfall and a strong mix of national retailers and everyday shopping brands, advertising at The Bridges enables brands to reach consumers throughout the shopping journey. Whether visitors are making regular shopping trips, browsing leading retailers or spending time in the city centre, digital advertising screens positioned across the centre help brands build awareness and maintain visibility at key moments during a visit.

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Why advertise here

A high-footfall city-centre retail destination

Connect with shoppers at one of the North East's most visited shopping destinations. Combining premium digital advertising formats with strong footfall and an established retail offer, The Bridges provides an effective environment for Digital Out of Home advertising campaigns.

370k
weekly footfall

TW Research Associates

84
retailers

TW Research Associates

63 mins
average dwell time

TW Research Associates

56%
under 44 audiences

TW Research Associates

47%
ABC1 consumers

TW Research Associates

58
TW Ranking

TW Research Associates

A leading retail destination in Sunderland

Position your brand in a shopping destination that sits at the heart of Sunderland's retail offering. Home to a wide range of fashion, beauty, lifestyle and everyday retail brands, The Bridges attracts consistent footfall throughout the week and remains a key shopping hub for the city and surrounding catchment.

Its central location, strong retailer mix and high levels of shopper activity make it an effective environment for brands looking to increase visibility and engage consumers. Whether supporting a product launch, driving brand awareness or amplifying a wider campaign, The Bridges provides access to a highly engaged shopping audience.

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At a glance: The Bridges advertising

Reach shoppers across Sunderland and the wider North East with premium digital mall screens. Combining strong footfall, an established retail offer and strategically positioned screen locations, Digital Out of Home advertising at The Bridges helps brands stay visible throughout the shopper journey.

Maximum reach

Reach audiences at scale

Make an impact in a retail destination generating 370K weekly footfall, attracting shoppers from Sunderland and across the surrounding region.

Premium formats

Deliver standout campaigns

Activate campaigns across a network of full-motion digital screens positioned throughout the centre.

Everyday retail environment

Connect with active shoppers

Reach consumers as they browse, shop and spend time in one of Sunderland's busiest retail destinations.

Full coverage

Be seen throughout the shopper journey

Strategically positioned screens maximise visibility and repeated exposure as shoppers move throughout the centre.

Malls Live

Reach audiences throughout The Bridges with a network of premium Out of Home digital advertising screens. Positioned along key shopper routes, the full-motion screens help brands maximise visibility and maintain a presence throughout the customer journey.

Malls Live

Reach audiences throughout The Bridges with a network of premium Out of Home digital advertising screens. Positioned along key shopper routes, the full-motion screens help brands maximise visibility and maintain a presence throughout the customer journey.

  • 6 full-motion digital screens
  • High-footfall mall locations
  • Ideal for always-on campaigns

Start your campaign in The Bridges

Get in touch with our team to create a tailored mall advertising campaign in Sunderland that delivers measurable impact. Fill in the form and we'll be in touch.