Advertise in Sunderland
Boost your brand presence with Bauer Media Outdoor advertising in Sunderland. Our extensive range of local advertising options, from billboards to digital screens, allows you to connect with Sunderland's diverse audience in key areas. By strategically placing your message where it matters most, we ensure your brand gains maximum exposure in Sunderland.
Reaching Sunderland
For businesses looking to advertise in Sunderland, Bauer Media Outdoor offers a strong mix of traditional and digital outdoor advertising across the city.
Our network combines extensive bus shelter advertising and digital bus stop screens with digital billboards, shopping-centre advertising and supermarket screens.
With digital locations across Sunderland city centre and wider neighbourhoods including Millfield, Southwick, Fulwell and Seaburn, businesses can build campaigns around the audiences and parts of the city most relevant to them.
Why advertise in Sunderland?
With 142 advertising sites, Sunderland has a particularly strong digital street-level advertising proposition.
Our network includes 122 bus shelter advertising sites, 90 of which are digital screens, alongside four digital billboards, six digital shopping-centre screens and 10 supermarket advertising locations.
Key advertising locations
From Sunderland city centre, High Street West and Fawcett Street to Chester Road, Millfield and the coastal areas around Seaburn, our network, including digital billboard advertising, gives businesses different ways to reach audiences across Sunderland.
High Street West
Multiple digital screens are positioned along High Street West, including a location outside Primark, giving businesses opportunities around the city-centre shopping environment.
Chester Road and Millfield
Digital bus stop advertising extends west from the centre through Chester Road and Millfield, providing additional coverage along this local route.
Sunderland city centre
Central Sunderland has an extensive digital bus stop network.
Confirmed locations include Fawcett Street, Holmeside, High Street West, Crowtree Road, Blandford Street, Union Street, Vine Place and Park Lane.
Fawcett Street
Fawcett Street is another concentrated digital advertising area, with multiple bus stop screens throughout the street.
Digital billboards in Sunderland
For businesses looking for digital billboards in Sunderland, the network includes four digital billboard sites.
Confirmed locations include Hendon Road, Pallion New Road and Western Hill.
Seaburn and the coast
Businesses can also build visibility around Seaburn and Whitburn Road, with digital bus stop screens included in the supplied network around this part of Sunderland's coast.
Digital advertising across Sunderland
Digital bus stop advertising is a major part of the Sunderland network, with 90 digital screens across the supplied market.
There is a particularly strong concentration in Sunderland city centre around Fawcett Street, Holmeside, High Street West, Crowtree Road, Burdon Road, Park Lane and surrounding streets.
The network also extends into residential and coastal areas, creating opportunities to build visibility beyond the centre.
Outdoor advertising for businesses in Sunderland
You don't need to be a national brand to make an impact with outdoor advertising in Sunderland.
Whether you're looking to increase awareness in the city centre, promote a local business, advertise an event or reach customers around a particular neighbourhood, our team can help identify suitable opportunities.
With 90 digital bus stop screens alongside traditional bus shelters, digital billboards, shopping-centre advertising and supermarket screens, businesses have different ways to build a campaign across Sunderland.
Explore similar locations
Get in Touch
Looking to advertise in Sunderland?
Whether you're interested in digital bus stop screens, traditional bus shelter advertising, digital billboards, shopping-centre advertising or supermarket screens, speak to our team about reaching audiences across Sunderland.
Frequently asked questions
Yes, Sunderland offers a strong selection of digital outdoor advertising options, including: Digital billboards and large-format screens, Digital bus shelters, High-footfall retail and urban digital displays. Digital campaigns offer flexibility, dynamic content and high-impact visibility.
The most effective areas for outdoor advertising in Sunderland include: City centre streets, Main commuter routes, Areas near the university campus, High-footfall shopping zones. These locations reach a broad mix of audiences throughout the day.
The cost of outdoor advertising in Sunderland depends on: Advertising format and location, Campaign duration and scheduling, Audience reach and objectives. For a detailed quote, get in touch.
Outdoor advertising in Sunderland offers a number of advantages, including: Broad exposure across commuters, students and residents, High visibility in busy urban environments, A mix of classic and digital formats, Strong support for local brand awareness
Bauer Media Outdoor offers a variety of outdoor advertising formats in Sunderland, including: Traditional roadside billboards, Digital billboards and screens, Digital bus shelters, Shopping-centre and retail digital displays. These options provide flexibility depending on campaign goals and audience targets. For more information on available formats, visit our Advertising page.
You can advertise across key areas of Sunderland, including: The city centre and surrounding neighbourhoods, Major commuter routes and arterial roads, Areas near the university campus, Shopping and retail destinations. These locations allow brands to reach residents, students, commuters and shoppers across the city.