Out of Home advertising glossary
Explore clear, simple definitions of key Out of Home advertising terms, formats, and concepts used across the industry. From classic billboards and digital formats to planning, measurement, and environments, this glossary explains the language of Out of Home advertising and how it’s used in real-world campaigns.
Click on any term to learn more about what it means, how it works, and how it applies within Bauer Media Outdoor’s network.
OOH terms
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