MemOOHries are made of this
Lessons in effective poster design
What makes a poster actually memorable?
Is it the size of the logo? Clever copy? Or a combination of this and more? Our three-part video series shares clear, evidence-based guidance to help you master the fundamentals of a powerful poster. Hear from Lindsay Rapacchi, Research & Insight Director who reveals the science of how brand memories are formed and what makes posters unforgettable.
Watch the video series
Part 1: The theory
Lindsay kicks off the series by breaking down how brand memories are formed, how shoppers access them in buying moments, and how this insight can help you to craft better posters.
Part 2: The test
What happens when you remove brand signals from your ads? In part two, Lindsay puts theory into practice, sharing real creative testing results that show how ads perform with and without brand signals in the real world.
Part 3: Building DBAs
If you don’t have Distinctive Brand Assets, have no fear. In this last part, Lindsay shares insights on how to build them, alongside examples from brands that show what great Out of Home poster design looks like.
How senior brand leaders are building and using DBAs
You've heard the theory, now watch it come to life. In this panel hosted by Aimee McKay, UK Client Partnership Director & Europe Lead, senior brand leaders from Channel 4, Lumen Research, Škoda and VCCP reveal how they're building and using DBAs in the real world.
From shaping distinctive brand assets to bringing them to life through standout poster design, they share practical lessons and fresh perspectives you can apply within your Out of Home campaigns.